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Check My Ads challenges regulators on DMA-GDPR enforcement for advertising
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Check My Ads challenges regulators on DMA-GDPR enforcement for advertising
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PPC Land
Check My Ads challenges regulators on DMA-GDPR enforcement for advertising
Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.
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AppsFlyer index shows AppLovin, TikTok closing gap with market leaders
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AppsFlyer index shows AppLovin, TikTok closing gap with market leaders
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PPC Land
AppsFlyer index shows AppLovin, TikTok closing gap with market leaders
AppsFlyer's 2025 Performance Index analyzed 16.2 billion installs across 88 media sources, revealing tighter competition as iOS ad spend rises significantly.
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Marketers drown in data yet struggle to measure campaign impact, report finds
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Marketers drown in data yet struggle to measure campaign impact, report finds
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PPC Land
Marketers drown in data yet struggle to measure campaign impact, report finds
Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.
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Amazon launches AI scene search for Fire TV with Prime Video
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Amazon launches AI scene search for Fire TV with Prime Video
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PPC Land
Amazon launches AI scene search for Fire TV with Prime Video
Fire TV adds AI-powered scene navigation allowing viewers to jump to specific movie moments using natural language commands through Alexa+.
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Google CEO's $90 billion confession: what he said about your job
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Google CEO's $90 billion confession: what he said about your job
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PPC Land
Google CEO's $90 billion confession: what he said about your job
Silicon Valley executive reveals unprecedented spending surge while acknowledging workers face an automated future with limited protection or guidance.
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IAB Australia report finds instant answers reshape search measurement
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IAB Australia report finds instant answers reshape search measurement
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PPC Land
IAB Australia report finds instant answers reshape search measurement
New IAB Australia research reveals brands must shift from traffic volume metrics to citation measurement as zero-click searches transform digital marketing strategies.
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Nearly half of UK websites exclude disabled customers online
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Nearly half of UK websites exclude disabled customers online
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PPC Land
Nearly half of UK websites exclude disabled customers online
Research finds 48% of UK websites need accessibility improvements, with travel and hospitality sectors worst affected while councils lead in digital inclusion.
New post by Search Engine Journal 🔥
Google AI Overviews: How To Measure Impressions & Track Visibility
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Google AI Overviews: How To Measure Impressions & Track Visibility
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Search Engine Journal
Google AI Overviews: How To Measure Impressions & Track Visibility
Discover how to track Google AIO visibility and make your content stand out in the digital landscape.
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Google tests AI Mode access directly from search results page
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Google tests AI Mode access directly from search results page
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PPC Land
Google tests AI Mode access directly from search results page
Google begins testing seamless AI Mode integration through AI Overviews on mobile devices globally December 1, expanding conversational search capabilities beyond separate interfaces.
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EU court empowers representative actions against Apple App Store commissions
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EU court empowers representative actions against Apple App Store commissions
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PPC Land
EU court empowers representative actions against Apple App Store commissions
Amsterdam courts gain jurisdiction to hear collective claims alleging excessive fees on app sales, marking significant expansion of cross-border antitrust litigation.
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Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists via @sejournal, @MattGSouthern
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Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists via @sejournal, @MattGSouthern
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Search Engine Journal
Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists
Google's Year in Search shows AI tools led trending queries globally. Gemini ranked first worldwide, with DeepSeek appearing in both US and global lists.
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5 Reasons To Use The Internet Archive’s New WordPress Plugin via @sejournal, @martinibuster
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5 Reasons To Use The Internet Archive’s New WordPress Plugin via @sejournal, @martinibuster
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Search Engine Journal
5 Reasons To Use The Internet Archive’s New WordPress Plugin
The Internet Archive's new WordPress plugin enables websites to benefit from the Wayback Machine automatically
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How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1 via @sejournal, @TaylorDanRW
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How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1 via @sejournal, @TaylorDanRW
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Search Engine Journal
How CMOs Should Prioritize SEO Budgets In 2026 Q1 And H1
CMOs face a pivotal 2026 budgeting season where the priority is not just ranking, but sustaining visibility and trust across AI discovery systems.
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The New Structure Of AI Era SEO via @sejournal, @DuaneForrester
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The New Structure Of AI Era SEO via @sejournal, @DuaneForrester
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Search Engine Journal
The New Structure Of AI Era SEO
What transfers, what changes, and what becomes your next competitive edge.
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Google Adds AI-Powered Configuration To Search Console via @sejournal, @MattGSouthern
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Google Adds AI-Powered Configuration To Search Console via @sejournal, @MattGSouthern
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Search Engine Journal
Google Adds AI-Powered Configuration To Search Console
Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts.
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Google Maps Lets Users Post Reviews With Nicknames via @sejournal, @MattGSouthern
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Google Maps Lets Users Post Reviews With Nicknames via @sejournal, @MattGSouthern
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Search Engine Journal
Google Maps Lets Users Post Reviews With Nicknames
Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally.
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Triton Digital expands Omny Studio with video podcasting support
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Triton Digital expands Omny Studio with video podcasting support
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PPC Land
Triton Digital expands Omny Studio with video podcasting support
Triton Digital announced December 4 that Omny Studio now supports video podcast creation, distribution, and monetization alongside audio content.
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Nielsen's Gracenote debuts program-level ad targeting for streaming TV
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Nielsen's Gracenote debuts program-level ad targeting for streaming TV
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PPC Land
Nielsen's Gracenote debuts program-level ad targeting for streaming TV
Gracenote Content Connect platform provides agencies and DSPs standardized metadata access for precise CTV campaign execution and brand-safe placements.