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Google adds policy insight tools to AdSense reporting on June 27
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Google adds policy insight tools to AdSense reporting on June 27
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PPC Land
Google adds policy insight tools to AdSense reporting on June 27
Three new breakdowns in AdSense show how policy enforcements and traffic sources affect revenue, launching June 27, 2025 with historical data access.
New post by PPC Land 🔥
Smartly adds AI creative predictive tools across advertising channels
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Smartly adds AI creative predictive tools across advertising channels
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PPC Land
Smartly adds AI creative predictive tools across advertising channels
Smartly introduced Creative Predictive Potential and Creative Insights on November 18, integrating AI-powered creative intelligence across social, Google, CTV.
New post by PPC Land 🔥
YouTube Shorts leads short-form video as publishers eye vertical ads
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YouTube Shorts leads short-form video as publishers eye vertical ads
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PPC Land
YouTube Shorts leads short-form video as publishers eye vertical ads
Media.net study shows YouTube Shorts at 56% leads TikTok and Facebook at 50% each while 90% of consumers want vertical video across publisher sites.
New post by PPC Land 🔥
Azerion maintains EU political advertising as major platforms exit
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Azerion maintains EU political advertising as major platforms exit
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PPC Land
Azerion maintains EU political advertising as major platforms exit
Azerion commits to transparent political ads across Europe while competitors withdraw, filling infrastructure gap left by Google and Meta exits.
New post by PPC Land 🔥
"This is not the sword I'd die on": expert on Meta scam ad findings
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"This is not the sword I'd die on": expert on Meta scam ad findings
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PPC Land
"This is not the sword I'd die on": expert on Meta scam ad findings
Nicole Pruess analyzes Reuters findings on Meta fraudulent advertising revenue while discussing podcast industry consolidation and CTV transparency demands.
New post by Search Engine Journal 🔥
Pragmatic Approach To AI Search Visibility via @sejournal, @martinibuster
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Pragmatic Approach To AI Search Visibility via @sejournal, @martinibuster
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Search Engine Journal
Bing Shows What Signals Matter For AI Search Visibility
Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.
New post by Search Engine Journal 🔥
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? via @sejournal, @brookeosmundson
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Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue? via @sejournal, @brookeosmundson
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Search Engine Journal
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?
Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, budgets, and performance outcomes.
New post by Search Engine Journal 🔥
Google Reports Search Console Page Indexing Report Delays via @sejournal, @MattGSouthern
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Google Reports Search Console Page Indexing Report Delays via @sejournal, @MattGSouthern
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Search Engine Journal
Google Reports Search Console Page Indexing Report Delays
Google announces delays in Search Console's Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue.
New post by Search Engine Hubbub 🔥
From Pay‑Per‑Click to Pay‑Per‑X: Search Ads in a Zero‑Click World
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From Pay‑Per‑Click to Pay‑Per‑X: Search Ads in a Zero‑Click World
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Search Engine Hubbub
From Pay‑Per‑Click to Pay‑Per‑X: Search Ads in a Zero‑Click World
PPC is evolving beyond clicks into new pay‑per‑X models in an AI and zero‑click world, from agentic commerce to outcome‑based search ads.
New post by PPC Land 🔥
Nearly 89% of Japanese consumers regularly engage with ad-supported media
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Nearly 89% of Japanese consumers regularly engage with ad-supported media
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PPC Land
Nearly 89% of Japanese consumers regularly engage with ad-supported media
Magnite research reveals 94 million Japanese consumers use OTT, mobile apps, and digital audio regularly. Study finds open internet drives strong ad response rates.
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Google expands custom segments availability for Display campaigns
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Google expands custom segments availability for Display campaigns
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PPC Land
Google expands custom segments availability for Display campaigns
Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access.
New post by PPC Land 🔥
Netflix removes casting support from Chromecast with Google TV devices
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Netflix removes casting support from Chromecast with Google TV devices
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PPC Land
Netflix removes casting support from Chromecast with Google TV devices
Netflix eliminated the ability to cast content from mobile devices to most streaming hardware, forcing users to navigate with physical remotes instead of smartphones.
New post by Search Engine Journal 🔥
Google Connects AI Overviews To AI Mode On Mobile via @sejournal, @MattGSouthern
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Google Connects AI Overviews To AI Mode On Mobile via @sejournal, @MattGSouthern
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Search Engine Journal
Google Connects AI Overviews To AI Mode On Mobile
Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page.
New post by PPC Land 🔥
YouTube creators report drops in Shorts viewership after September algorithm change
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YouTube creators report drops in Shorts viewership after September algorithm change
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PPC Land
YouTube creators report drops in Shorts viewership after September algorithm change
Data from major channels shows engagement metrics declined sharply starting September 7, with performance remaining suppressed through November 2025.
New post by PPC Land 🔥
Google bans horse racing aggregator ads in United States effective December 1
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Google bans horse racing aggregator ads in United States effective December 1
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PPC Land
Google bans horse racing aggregator ads in United States effective December 1
Google revoked all horse racing aggregator certifications for the U.S. market on December 1, 2025, while maintaining permissions for licensed gambling operators.
New post by PPC Land 🔥
Google fined $55 million for anti-competitive search deals with Australian telcos
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Google fined $55 million for anti-competitive search deals with Australian telcos
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PPC Land
Google fined $55 million for anti-competitive search deals with Australian telcos
Federal Court orders Google Asia Pacific to pay penalties for exclusive pre-installation agreements with Telstra and Optus that locked out rival search engines.