While the marketing game is changing, AI hasn't been the catalyst. The shift has been happening for years, we've just been slow to pick up on it.

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know.

Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.

Four German legal actions against X, TikTok, Amazon, and Meta probe platform algorithms under DSA, GDPR, and AI Act, establishing precedents for democratic accountability.

Italian competition authority launches precautionary measures against Meta for excluding rival AI chatbot providers from WhatsApp starting October 15, 2025.

French data protection authority penalizes LES PUBLICATIONS CONDE NAST for depositing tracking cookies without consent and failing to honor user refusals.

An Indian court ordered Google and Indian Kanoon to de-index dozens of news articles from search results on November 10, 2025, raising questions about content removal procedures and the right to privacy following acquittal in criminal cases.

Marketing professionals question Meta's Advantage+ automation effectiveness as November 2024 concerns resurface following ongoing control tensions.

According to a recent report, Meta is earning billions from scam ads. While that's obviously bad for users, it's bad for advertisers, too...

IAB Australia published guidelines for affiliate marketers on November 27, 2025, outlining standards for program integrity, fraud prevention, and transaction validation.

UK data provider OnAudience launches direct Amazon DSP integration enabling instant AI-generated audience segments across 200 markets with privacy-compliant targeting.

IAB Europe survey reveals 68% cite cross-platform data access as top challenge, while over half test Data Clean Rooms and Unified IDs across 27 markets.

Amazon Chief Technology Officer Werner Vogels released his annual technology predictions on November 25, positioning 2026 as a transition year into an era where AI augments human capabilities rather than replacing them.

YouTube planning platform adds creative scoring across 150+ attributes to forecast campaign outcomes before launch, enhancing AI-driven optimization capabilities.

Spain's data protection authority imposes significant penalties after finding critical gaps in impact assessments for biometric passenger identification system.

Grocery retail venture fund W23 Global invests in Topsort's AI-powered auction technology, enabling retailers to expand media networks across 40+ countries.

Marketing professionals gain centralized platform to manage multiple AI models through single interface with workspace organization features.

Meta agrees to $190 million settlement with shareholders who alleged board failures over Cambridge Analytica scandal and FTC privacy violations from 2018 to 2025.

Three new breakdowns in AdSense show how policy enforcements and traffic sources affect revenue, launching June 27, 2025 with historical data access.

Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers.

Smartly introduced Creative Predictive Potential and Creative Insights on November 18, integrating AI-powered creative intelligence across social, Google, CTV.