The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.

Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.

Ahrefs’ Patrick Stox breaks down how LLMs are changing discovery, what is working for inclusion, and why Google isn’t out of the game yet.

Why the same AI gives different answers (and what that means for your brand).

Some advertisers spotted a version of ad setup that replaces "Use existing post" with "Boost" in Ads Manager. Functionality remains the same.

See all the Facebook ad types available within the Meta platform and how you can best take advantage of them to promote your business.

We recently released a new agentic calling feature in the U.S. where you can ask Google to call local businesses for you to gather information about what’s available nea…

Learn more about using Google products like Gemini, Search, Shopping, Pixel and more over the holidays.

Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights.

Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

Uncover the insights from the 2026 AI Search Benchmark report and see how your brand measures up in AI search performance.

LLMs are collapsing borders in search, turning thin or misaligned regional content into global defaults that distort market visibility.

A comparison of how ChatGPT, Gemini, and Claude compare in accuracy, depth, and real-world performance across SEO, coding, research, and everyday tasks.

SE Ranking analyzed 129,000 domains to identify the top 20 factors driving ChatGPT citations. Backlinks, traffic, and trust scores ranked highest.

DoubleVerify survey of 1,970 marketing professionals reveals news environments deliver superior campaign results despite lingering concerns about content adjacency.

Google's John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images.

Answer-driven results are redefining what visibility means and demanding a more strategic approach to content and brand expertise.

Exclusive data about the AI Search funding landscape reveals the true upside of the market – and potential down rounds.

Is Meta expanding the new creative testing tool to test up to 10 ads from 5? That's what many advertisers are seeing...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches audiences when they’re most ready to act.

While the marketing game is changing, AI hasn't been the catalyst. The shift has been happening for years, we've just been slow to pick up on it.