Google’s move toward an AI-powered default search experience signals a seismic shift in how brands capture visibility, traffic, and trust online.

Google submitted formal compliance plans rejecting structural remedies in European Commission ad tech case while facing parallel DOJ antitrust proceedings in United States.

Search Console is a fantastic free tool, but it has some pretty severe data and indexing limitations. Here's how to make it work harder for you.

IAB Spain and Mazinn's third annual study shows 65% of top brands connecting with Gen Z are Spanish fashion companies, with authenticity and aesthetic appeal driving engagement in November 2025.

Google deployed AI enhancements to reduce wrong account suspensions by over 80%, resolve appeals 70% faster, and handle 99% of cases within 24 hours as of November 13, 2025.

BVDW publishes first comprehensive market overview of Germany's influencer marketing and content creation ecosystem on November 13, 2025, categorizing agencies and platforms.

Bauer Media Audio announced November 6 a partnership with TuneIn to expand audioXi's digital audio inventory across Poland, Slovakia and Portugal markets.

Newsletter platform introduces digital products marketplace, AI website builder, native podcasting, and zero-fee commerce in November 2025 release event.

The Washington Post selects Triton Digital to power its podcast advertising and measurement infrastructure, joining a growing roster of premium publishers.

The week in PPC recap, covering paid search news and industry commentary from Google, Microsoft and what the industry is saying online

Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.

InfoSum introduces Beacons on November 12, enabling AI-ready data collaboration across AWS, Google Cloud, and Azure with vector-based matching and real-time insights.

The weekly SEO recap covering the latest from Google and Open AI and the EU investigation into Google's site reputation abuse enforcement

Advertiser documentation shows exact match keywords including "hypoallergenic" triggering ads for searches without hypoallergenic terms, questioning targeting precision.

Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.

Google, YouTube and Meta filed separate lawsuits November 13 challenging California Senate Bill 976 provisions restricting personalized feeds for minors.

Learn how translated sites can boost SEO effectiveness. Discover the benefits of multilingual visibility in AI Overviews.

Google DeepMind researchers introduce BlockRank, reducing computational costs for large language model document ranking by 4.7 times through structured sparse attention.

Retailers discover hidden backend setting automatically crops Shopping images into unusable fragments, requiring Google support contact to disable feature.

New research shows organic traffic growth dropped from 26.3% to 3.7% across 16 UK sectors after Google launched AI Overviews and AI Mode, with hospitality facing worst impact.

McKinsey's November 2025 report reveals 88% of organizations use AI regularly, but only one-third have scaled implementations beyond experimental phases.