New post by Search Engine Journal 🔥
‘Where Love Lives’: The John Lewis Winning Formula Returns via @sejournal, @gregjarboe
Continue reading »
‘Where Love Lives’: The John Lewis Winning Formula Returns via @sejournal, @gregjarboe
Continue reading »
Search Engine Journal
‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns
John Lewis’s 2025 Christmas ad blends nostalgia and emotion to create its most engaging festive campaign in years. Here’s what marketers can learn from it.
New post by Search Engine Journal 🔥
Why Strategic Review Is The Missing Layer In Many SEO Campaigns via @sejournal, @coreydmorris
Continue reading »
Why Strategic Review Is The Missing Layer In Many SEO Campaigns via @sejournal, @coreydmorris
Continue reading »
Search Engine Journal
Why Strategic Review Is The Missing Layer In Many SEO Campaigns
SEO is long-term and ongoing, and that causes risks of losing strategic approach and guidance along the way. Integrate strategic review into your SEO efforts.
New post by Search Engine Journal 🔥
Meta Projected $16B From Scam Ads, Internal Docs Show via @sejournal, @MattGSouthern
Continue reading »
Meta Projected $16B From Scam Ads, Internal Docs Show via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Meta Projected $16B From Scam Ads, Internal Docs Show
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers.
New post by PPC Land 🔥
Google Cloud releases comprehensive agentic AI framework guideline
Continue reading »
Google Cloud releases comprehensive agentic AI framework guideline
Continue reading »
PPC Land
Google Cloud releases comprehensive agentic AI framework guideline
Google Cloud AI team published 54-page technical document outlining five-level architecture for autonomous AI agent systems in November 2025.
New post by PPC Land 🔥
AI agents complete human work 88% faster but with significant quality gaps, new study finds
Continue reading »
AI agents complete human work 88% faster but with significant quality gaps, new study finds
Continue reading »
PPC Land
AI agents complete human work 88% faster but with significant quality gaps, new study finds
Research comparing workflows of 48 human workers and 4 AI agent frameworks across 16 tasks reveals agents complete work 88.3% faster at 90-96% lower cost, but struggle with quality.
New post by PPC Land 🔥
Retail sales grow 5% in October as consumers prepare for holidays
Continue reading »
Retail sales grow 5% in October as consumers prepare for holidays
Continue reading »
PPC Land
Retail sales grow 5% in October as consumers prepare for holidays
October retail sales increased 0.6% month-over-month and 5% year-over-year, showing momentum ahead of the 2025 holiday season when spending should exceed $1 trillion.
New post by PPC Land 🔥
German court rules AI voice cloning violates personality rights
Continue reading »
German court rules AI voice cloning violates personality rights
Continue reading »
PPC Land
German court rules AI voice cloning violates personality rights
Berlin court ordered YouTuber to pay €4,000 for using AI-generated voice clone of professional voice actor without consent in commercial videos.
New post by Search Engine Journal 🔥
Google AI Overviews Appear On 21% Of Searches: New Data via @sejournal, @MattGSouthern
Continue reading »
Google AI Overviews Appear On 21% Of Searches: New Data via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
New post by Search Engine Journal 🔥
How To Cultivate Brand Mentions For Higher AI Search Rankings via @sejournal, @martinibuster
Continue reading »
How To Cultivate Brand Mentions For Higher AI Search Rankings via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search has fundamentally changed SEO, requiring an additional focus on building widespread brand mentions.
New post by Search Engine Journal 🔥
Google Is Not Diminishing The Use Of Structured Data In 2026 via @sejournal, @martinibuster
Continue reading »
Google Is Not Diminishing The Use Of Structured Data In 2026 via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Google Is Not Diminishing The Use Of Structured Data In 2026
A blog post on Google's developer pages gave the false impression that structured data use will diminish in 2026.
New post by Search Engine Journal 🔥
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs? via @sejournal, @MordyOberstein
Continue reading »
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs? via @sejournal, @MordyOberstein
Continue reading »
Search Engine Journal
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs?
Mordy Oberstein breaks down what LLMs mean for your SEO and content strategy, explaining why identity, trust, and consistency matter.
New post by Search Engine Journal 🔥
Budget SEO For Capacity, Not Output via @sejournal, @Kevin_Indig
Continue reading »
Budget SEO For Capacity, Not Output via @sejournal, @Kevin_Indig
Continue reading »
Search Engine Journal
Budget SEO For Capacity, Not Output
Here’s how to rebuild your SEO budget for influence in a zero-click world.
New post by Jon Loomer Digital 🔥
Device Platform Value Rules for Mobile and Desktop
Continue reading »
Device Platform Value Rules for Mobile and Desktop
Continue reading »
Jon Loomer Digital
Device Platform Value Rule for Mobile and Desktop
Meta advertisers can create value rules for Device Platform, raising or lowering bids for mobile or desktop devices. Here's how it works...
New post by Search Engine Journal 🔥
Report Links Original Research to Higher B2B ROI via @sejournal, @MattGSouthern
Continue reading »
Report Links Original Research to Higher B2B ROI via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Report Links Original Research to Higher B2B ROI
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust.
New post by PPC Land 🔥
Microsoft Advertising requires Clarity for third-party publishers
Continue reading »
Microsoft Advertising requires Clarity for third-party publishers
Continue reading »
PPC Land
Microsoft Advertising requires Clarity for third-party publishers
Microsoft Advertising mandates Clarity installation across all third-party publishers starting immediately, filtering non-compliant traffic as nonbillable.
New post by PPC Land 🔥
StackAdapt integrates iHeartMedia broadcast radio into programmatic platform
Continue reading »
StackAdapt integrates iHeartMedia broadcast radio into programmatic platform
Continue reading »
PPC Land
StackAdapt integrates iHeartMedia broadcast radio into programmatic platform
StackAdapt adds AM/FM broadcast radio inventory to its programmatic platform through iHeartMedia integration, enabling unified audio campaign management.
New post by PPC Land 🔥
Index Exchange files antitrust lawsuit against Google over ad tech monopoly
Continue reading »
Index Exchange files antitrust lawsuit against Google over ad tech monopoly
Continue reading »
PPC Land
Index Exchange files antitrust lawsuit against Google over ad tech monopoly
Index Exchange filed federal lawsuit Nov. 10 seeking damages for Google's decade-long manipulation of ad exchange markets through First Look, Last Look, and Project Poirot.
New post by PPC Land 🔥
Amazon Music launches Fan Groups for community-based music discovery
Continue reading »
Amazon Music launches Fan Groups for community-based music discovery
Continue reading »
PPC Land
Amazon Music launches Fan Groups for community-based music discovery
Amazon Music introduces Fan Groups in Canada, enabling listeners to share and discover music through dedicated communities without leaving the streaming app.