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Reddit hits 116M users as Google search traffic remains flat
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Reddit hits 116M users as Google search traffic remains flat
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PPC Land
Reddit hits 116M users as Google search traffic remains flat
Reddit reported $585 million revenue and 116 million daily users in Q3 2025, with CEO noting external search traffic stayed flat while organic growth and marketing drove expansion.
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Ad tech industry debates agentic AI protocol amid transparency concerns
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Ad tech industry debates agentic AI protocol amid transparency concerns
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PPC Land
Ad tech industry debates agentic AI protocol amid transparency concerns
Ad Context Protocol launch on October 15 sparks debate about whether advertising needs another standard before addressing transparency in AI automation.
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Industry expert questions AdCP media buying protocol for ad automation
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Industry expert questions AdCP media buying protocol for ad automation
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PPC Land
Industry expert questions AdCP media buying protocol for ad automation
Ari Paparo analyzes Ad Context Protocol limitations for programmatic transactions while highlighting creative automation potential in November 2025 analysis.
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Moloco executive details practical AI applications in retail media monetization
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Moloco executive details practical AI applications in retail media monetization
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PPC Land
Moloco executive details practical AI applications in retail media monetization
Machine learning infrastructure enables retailers to increase ad load and efficiency without degrading shopper experience through real-time personalization technology.
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Facebook allows private groups to convert to public with member protections
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Facebook allows private groups to convert to public with member protections
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PPC Land
Facebook allows private groups to convert to public with member protections
Facebook enables private group conversion to public starting November 3, 2025, with safeguards protecting member privacy and historical content visibility.
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Fitness equipment maker files defamation suit against YouTuber
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Fitness equipment maker files defamation suit against YouTuber
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PPC Land
Fitness equipment maker files defamation suit against YouTuber
North Carolina manufacturer Vulcan Strength Training Systems sued fitness YouTuber Adrian Gluck on October 31, 2025, after he posted a video calling their $4,000 product "a pile of shit."
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Kinsta Managed WordPress Host Won’t Charge For Bot Traffic via @sejournal, @martinibuster
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Kinsta Managed WordPress Host Won’t Charge For Bot Traffic via @sejournal, @martinibuster
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Search Engine Journal
Kinsta Managed WordPress Host Won’t Charge For Bot Traffic
Kinsta announced that customers will not have to pay for bandwidth caused by automation, bots, and AI-related tools.
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Ahrefs Data Shows Brand Mentions Boost AI Search Rankings via @sejournal, @martinibuster
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Ahrefs Data Shows Brand Mentions Boost AI Search Rankings via @sejournal, @martinibuster
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Search Engine Journal
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
Ahrefs' Brand Radar data shows that brand mentions are important for being cited in AI search and are the new off-page SEO.
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Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences via @sejournal, @siliconvallaeys
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Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences via @sejournal, @siliconvallaeys
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Search Engine Journal
Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences
In a shorter, faster funnel, holiday PPC success comes from early engagement, adaptive pacing, and automation guided by profit, not volume.
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LLM Traffic Is Shrinking via @sejournal, @Kevin_Indig
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LLM Traffic Is Shrinking via @sejournal, @Kevin_Indig
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Search Engine Journal
LLM Traffic Is Shrinking
LLMs are a visibility surface. Not traffic you can bank on.
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Google AI Mode Starts Rolling Out Agentic Booking In Labs via @sejournal, @MattGSouthern
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Google AI Mode Starts Rolling Out Agentic Booking In Labs via @sejournal, @MattGSouthern
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Search Engine Journal
Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users.
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Germany certifies Platform Control as dispute resolution body for Google platforms
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Germany certifies Platform Control as dispute resolution body for Google platforms
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PPC Land
Germany certifies Platform Control as dispute resolution body for Google platforms
Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.
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Prime Video integrated into AGF Germany measurement system via Nielsen
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Prime Video integrated into AGF Germany measurement system via Nielsen
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PPC Land
Prime Video integrated into AGF Germany measurement system via Nielsen
AGF Videoforschung and Amazon integrate Prime Video into standardized measurement framework using server-to-server technology starting November 2025.
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Amazon demands Perplexity stop AI shopping in Comet browser dispute
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Amazon demands Perplexity stop AI shopping in Comet browser dispute
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PPC Land
Amazon demands Perplexity stop AI shopping in Comet browser dispute
Amazon sent Perplexity a legal letter demanding the AI startup prevent Comet browser users from shopping on its platform. Perplexity calls it bullying.
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Semrush triples AI visibility in one month with systematic optimization
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Semrush triples AI visibility in one month with systematic optimization
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PPC Land
Semrush triples AI visibility in one month with systematic optimization
Semrush nearly tripled its share of voice for AI visibility topics from 13% to 32% in one month after large language models failed to mention the company despite its Enterprise AIO launch.
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Google AI Overviews reduce organic CTR 61%, paid traffic 68%
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Google AI Overviews reduce organic CTR 61%, paid traffic 68%
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PPC Land
Google AI Overviews reduce organic CTR 61%, paid traffic 68%
Organic click-through rates for informational queries featuring Google AI Overviews dropped 61% since mid-2024, according to new research from Seer Interactive.
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Google emphasizes consequences for false verification information
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Google emphasizes consequences for false verification information
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PPC Land
Google emphasizes consequences for false verification information
Google clarifies its Circumventing Systems policy on November 4, 2025, reinforcing that submitting false information during advertiser verification results in account suspension.
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Industry expert warns advertisers against treating CTV like display campaigns
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Industry expert warns advertisers against treating CTV like display campaigns
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PPC Land
Industry expert warns advertisers against treating CTV like display campaigns
Programmatic director identifies four critical mistakes marketers make when activating connected TV campaigns, from open-market targeting to web-based measurement approaches.
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AI SEO: How To Understand AI Mode Rankings via @sejournal, @martinibuster
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AI SEO: How To Understand AI Mode Rankings via @sejournal, @martinibuster
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Search Engine Journal
AI SEO: How To Understand AI Mode Rankings
How to better understand the reasons why Google AI Mode ranks certain pages and what to do about it.