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The psychology of advertising: Turning human behavior into measurable conversions
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The psychology of advertising: Turning human behavior into measurable conversions
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Amazon advertising hits $17.7B as AWS accelerates with Anthropic AI cluster
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Amazon advertising hits $17.7B as AWS accelerates with Anthropic AI cluster
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PPC Land
Amazon advertising hits $17.7B as AWS accelerates with Anthropic AI cluster
Amazon advertising revenue reached $17.7 billion in Q3 2025, growing 22% year-over-year. AWS hit $33 billion with Project Rainier running Anthropic Claude models.
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Texas secures $1.375 billion from Google in privacy settlement
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Texas secures $1.375 billion from Google in privacy settlement
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PPC Land
Texas secures $1.375 billion from Google in privacy settlement
Texas finalized an unprecedented $1.375 billion privacy settlement with Google, establishing the largest recovery by any single state for data protection violations.
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This week: Tech giants post record quarters as Amazon reshapes ad infrastructure
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This week: Tech giants post record quarters as Amazon reshapes ad infrastructure
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PPC Land
This week: Tech giants post record quarters as Amazon reshapes ad infrastructure
Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested.
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Google reveals how AI decides which businesses get recommended
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Google reveals how AI decides which businesses get recommended
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PPC Land
Google reveals how AI decides which businesses get recommended
Google's VP of Product explains the technical mechanisms behind AI search recommendations and provides actionable strategies for businesses seeking visibility.
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Google VP doubles down: ads aren't going anywhere despite AI takeover
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Google VP doubles down: ads aren't going anywhere despite AI takeover
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PPC Land
Google VP doubles down: ads aren't going anywhere despite AI takeover
Robbie Stein dismisses concerns about advertising's future as Google integrates AI across search, explaining why paid ads remain essential despite transformation.
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IAB Tech Lab opens device disclosure specification for public comment
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IAB Tech Lab opens device disclosure specification for public comment
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PPC Land
IAB Tech Lab opens device disclosure specification for public comment
IAB Tech Lab announced updates to the Device Storage Duration & Access Disclosure specifications on November 1, 2025, with public comment period remaining open until December 1, 2025.
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HUMAN Security launches open-source MCP server for AI threat analysis
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HUMAN Security launches open-source MCP server for AI threat analysis
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PPC Land
HUMAN Security launches open-source MCP server for AI threat analysis
HUMAN Security released its MCP Server on July 24, 2025, enabling AI assistants to query threat intelligence through conversational interfaces.
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Raptive sues Google for ad tech monopolization seeking billions in damages
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Raptive sues Google for ad tech monopolization seeking billions in damages
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Raptive sues Google for ad tech monopolization seeking billions in damages
Creator media company files 93-page complaint on October 17, alleging Google's decade-long scheme manipulated ad auctions across thousands of websites nationwide.
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AdRoll integrates HUMAN Security for fraud defense and viewability tracking
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AdRoll integrates HUMAN Security for fraud defense and viewability tracking
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AdRoll integrates HUMAN Security for fraud defense and viewability tracking
AdRoll announced integration with HUMAN Security on October 28, 2025, combining pre-bid fraud detection and viewability measurement for advertising campaigns.
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Google expands sports betting ads to UK and Brazil on TV Masthead
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Google expands sports betting ads to UK and Brazil on TV Masthead
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PPC Land
Google expands sports betting ads to UK and Brazil on TV Masthead
Google TV Masthead will allow sports betting and Daily Fantasy Sports ads in United Kingdom and Brazil starting November 13, 2025, following gambling policy compliance.
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Amplitude introduces AI Visibility tool with competitive tracking
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Amplitude introduces AI Visibility tool with competitive tracking
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PPC Land
Amplitude introduces AI Visibility tool with competitive tracking
Amplitude unveils AI Visibility on October 30, 2025, enabling marketers to monitor brand presence across ChatGPT, Claude, and Google AI Overview with conversion tracking.
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YouTube introduces AI upscaling and enhanced TV viewing features
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YouTube introduces AI upscaling and enhanced TV viewing features
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YouTube introduces AI upscaling and enhanced TV viewing features
YouTube announces five updates for TV screens on October 29, 2025, including AI-powered video upscaling to 4K and 50MB thumbnail support for better quality.
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Triton Digital launches white-label audio advertising platform with AI
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Triton Digital launches white-label audio advertising platform with AI
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PPC Land
Triton Digital launches white-label audio advertising platform with AI
Triton Digital announced AdBuilder AI on October 30, a self-serve audio advertising platform with AI-powered creative generation supporting 60+ languages for publishers.
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SiriusXM reports third quarter revenue of $2.16 billion with podcast growth
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SiriusXM reports third quarter revenue of $2.16 billion with podcast growth
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PPC Land
SiriusXM reports third quarter revenue of $2.16 billion with podcast growth
SiriusXM announced third quarter 2025 revenue declined 1% year-over-year to $2.16 billion on October 30, while podcast advertising revenue surged nearly 50% and free cash flow reached $257 million.
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Gannett reports third quarter results, announces Microsoft AI licensing deal
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Gannett reports third quarter results, announces Microsoft AI licensing deal
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PPC Land
Gannett reports third quarter results, announces Microsoft AI licensing deal
Gannett posts $560.8 million Q3 revenue, reveals Microsoft AI content marketplace partnership, and achieves debt milestone below $1 billion.
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Newsletter platform Paved adds executives from Outbrain and OpenWeb
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Newsletter platform Paved adds executives from Outbrain and OpenWeb
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PPC Land
Newsletter platform Paved adds executives from Outbrain and OpenWeb
Newsletter advertising platform Paved appointed Victor Charpin as VP of Publishers and Phil Reich as VP of Sales on October 30, 2025, following Redbrick acquisition.
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HubSpot acquires XFunnel to strengthen answer engine optimization
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HubSpot acquires XFunnel to strengthen answer engine optimization
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PPC Land
HubSpot acquires XFunnel to strengthen answer engine optimization
HubSpot announced on October 31, 2025, the acquisition of XFunnel, an answer engine optimization platform, strengthening its marketing automation capabilities.