New data reveals 21.6% of AI interactions demonstrate purchase signals while TikTok shopping sessions show distinct behavioral patterns.

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

OpenX appointed five senior executives on October 23, 2025 to scale its curation platform OpenXSelect across product, marketing and operations.

OpenAI has expanded ChatGPT's collaboration features to all users across every plan.

Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.

AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.

Boost your email deliverability this season with insights on how to safeguard your inbox placement effectively.

Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.

Research analyzing 973 websites finds ChatGPT referrals lag traditional channels in conversion rates despite favorable bounce rates across $20 billion in revenue.

European Commission preliminarily finds TikTok and Meta violated DSA transparency obligations on October 24, 2025, affecting researcher data access and content moderation.

OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.

Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.

After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.

Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.

Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.

Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.

Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.

Perplexity denied training models after Reddit's October 22 lawsuit, while Cloudflare documented the company using stealth crawlers to evade protections.

Campaigns must maintain minimum $50 daily budget and avoid budget limitations before upgrading to AI Max for Search, according to Advanced AI Powered Advertising Webinar.

Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.

Google Ads celebrates its 25th anniversary in October 2025, marking a transformation from pay-per-click pricing to AI-powered automation across search advertising.