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UK tribunal rules Apple abused dominant position in app markets
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UK tribunal rules Apple abused dominant position in app markets
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PPC Land
UK tribunal rules Apple abused dominant position in app markets
UK Competition Appeal Tribunal found Apple violated competition law through App Store restrictions and 30% commission rates in landmark judgment issued October 23, 2025.
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Meta tests GA4 integration for cross-platform tracking in ads
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Meta tests GA4 integration for cross-platform tracking in ads
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PPC Land
Meta tests GA4 integration for cross-platform tracking in ads
Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.
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Prebid clarifies transaction ID policy after industry confusion
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Prebid clarifies transaction ID policy after industry confusion
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PPC Land
Prebid clarifies transaction ID policy after industry confusion
Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.
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Comcast makes traditional TV inventory biddable through programmatic marketplace
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Comcast makes traditional TV inventory biddable through programmatic marketplace
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PPC Land
Comcast makes traditional TV inventory biddable through programmatic marketplace
Dentsu and Stitch Head film campaign demonstrates how linear television joins digital media in automated buying platforms powered by FreeWheel technology.
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Teads launches deterministic CTV measurement for streaming campaigns
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Teads launches deterministic CTV measurement for streaming campaigns
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PPC Land
Teads launches deterministic CTV measurement for streaming campaigns
Teads introduces performance tracking for connected TV advertising beyond impressions, connecting premium streaming exposure to qualified visits and conversions.
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LiveRamp enables retail media networks to measure Meta campaign performance
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LiveRamp enables retail media networks to measure Meta campaign performance
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PPC Land
LiveRamp enables retail media networks to measure Meta campaign performance
LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.
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OpenAI Releases Shared Project Feature To All Users via @sejournal, @martinibuster
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OpenAI Releases Shared Project Feature To All Users via @sejournal, @martinibuster
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Search Engine Journal
OpenAI Releases Shared Project Feature To All Users
OpenAI has expanded ChatGPT's collaboration features to all users across every plan.
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Teads launches CTV Performance to track site visits and sales
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Teads launches CTV Performance to track site visits and sales
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PPC Land
Teads launches CTV Performance to track site visits and sales
Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.
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AWS launches dedicated network for real-time ad bidding workloads
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AWS launches dedicated network for real-time ad bidding workloads
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PPC Land
AWS launches dedicated network for real-time ad bidding workloads
AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.
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Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes
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Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes
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Search Engine Journal
Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes
Boost your email deliverability this season with insights on how to safeguard your inbox placement effectively.
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Perplexity Responds To Reddit Lawsuit Over Data Access via @sejournal, @MattGSouthern
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Perplexity Responds To Reddit Lawsuit Over Data Access via @sejournal, @MattGSouthern
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Search Engine Journal
Perplexity Responds To Reddit Lawsuit Over Data Access
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.
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EU finds TikTok and Meta in breach of Digital Services Act transparency rules
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EU finds TikTok and Meta in breach of Digital Services Act transparency rules
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PPC Land
EU finds TikTok and Meta in breach of Digital Services Act transparency rules
European Commission preliminarily finds TikTok and Meta violated DSA transparency obligations on October 24, 2025, affecting researcher data access and content moderation.
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Out-of-home delivers higher ROI than digital channels, research shows
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Out-of-home delivers higher ROI than digital channels, research shows
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PPC Land
Out-of-home delivers higher ROI than digital channels, research shows
OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.
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Programmatic advertising in Sweden reaches 5 billion kronor in 2025
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Programmatic advertising in Sweden reaches 5 billion kronor in 2025
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PPC Land
Programmatic advertising in Sweden reaches 5 billion kronor in 2025
Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.
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MRC restricts property-level ad verification from brand safety claims
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MRC restricts property-level ad verification from brand safety claims
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PPC Land
MRC restricts property-level ad verification from brand safety claims
After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.
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Florida issues criminal subpoenas to Roblox over child safety
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Florida issues criminal subpoenas to Roblox over child safety
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PPC Land
Florida issues criminal subpoenas to Roblox over child safety
Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.
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Amazon Ads launches unified account for global campaign management
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Amazon Ads launches unified account for global campaign management
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PPC Land
Amazon Ads launches unified account for global campaign management
Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.