Measuring brand visibility in the answer layer above search.

Meta announced three recent changes to Engaged-View Attribution. Here's what you need to know...

DoubleVerify expands AI-powered brand suitability measurement to Meta Threads feed globally, providing advertisers transparency and contextual analysis.

National Retail Federation survey shows consumers plan to spend $890.49 per person on holiday items, second-highest on record, with tariff concerns driving behavior.

YouTube requires channels to reach 100,000 subscribers before applying for verification badges that distinguish official creators from similar names.

Meta introduces default option to spend up to 5% of budget on each excluded placement in sales and leads campaigns, activated by default unless advertisers manually opt out.

California's SB-243, signed October 13, 2025, mandates companion chatbots disclose artificial nature to prevent users believing they're talking to humans.

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.

RTL Technology develops standalone server cluster to support Sidekicks agentic AI platform without external cloud reliance, advancing automation across media workflows.

Amazon will report transaction data and revenue to Chinese tax authorities quarterly starting October 31, 2025, marking the end of tax gray zones for Chinese cross-border sellers.

Utiq introduced Deterministic BrandLift in Germany on October 8, 2025, offering precise campaign measurement for budgets starting at 50,000 euros without cookies.

DoubleVerify announced expanded measurement capabilities for Microsoft Advertising inventory with new campaign automation tools on October 15, 2025.

Google's John Mueller explains the nuances of the URL Removals Tool in the context of the aftermath of a hack attack.

Google announced support for physical goods subscriptions in Shopping ads across eight categories. New feed attributes enable recurring sales models.

Google broadened eligibility for its Canadian cannabis pilot on October 15, 2025, allowing government operators alongside licensed producers to advertise.

Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

Google's VP of Search explained that the definition of spam was extended and said what kind of content will get up-weighted.

WordPress continues its decline and SaaS builders gain traction – monitor the shifts in the CMS market for the most popular platforms