Learn how much Facebook ads cost based on the latest benchmark data, plus factors that influence costs and how to keep them low!

On Reddit, Google’s John Mueller reviewed a two-day “vibe-coded” Bento Grid Generator and listed fixes for crawlability, meta tags, hreflang, and structured data.

Independent analyst challenges agentic commerce viability despite ChatGPT's instant checkout, citing consumer behavior and retailer incentives.

Silicon Valley retail media company Topsort completes first acquisition, purchasing UK firm Phuzion Media for £1.5 billion market entry on October 15, 2025.

Creators using the platform's Partner Program can now transition live streams to members-only content without ending the broadcast, addressing a frequent workflow limitation.

Google's Toluse Akinlabi discussed AI Max during October live stream, detailing automated features for search campaigns with expanded targeting and text customization.

Nativo expands beyond native formats with standard IAB display units, enabling advertisers to manage multiple ad types through single platform announced October 15.

In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC.

Statista CEO announces 80 layoffs as data company shifts toward automation, affecting content team while Q4 2024 growth reached 18% year-over-year.

Digital 2026 report reveals 5.66 billion social media users with 259 million new identities added. AI adoption exceeds 1 billion monthly users while ad spend climbs.

Adobe introduces LLM Optimizer on October 14, helping businesses track and improve their presence across AI-powered search platforms and chatbots.

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing.

New method costs $18 instead of $10,000 while improving AI performance on math and search tasks.

Ad Context Protocol introduces unified interface for AI agents on October 15, 2025, enabling cross-platform campaign management through Model Context Protocol.

10Web enables users to easily generate a working WordPress site with prompt, then refine it in chat.

Protecting brand integrity in PPC means aligning placements, creative, and budgets with values while preserving performance at scale.

Measuring brand visibility in the answer layer above search.

Meta announced three recent changes to Engaged-View Attribution. Here's what you need to know...

DoubleVerify expands AI-powered brand suitability measurement to Meta Threads feed globally, providing advertisers transparency and contextual analysis.

National Retail Federation survey shows consumers plan to spend $890.49 per person on holiday items, second-highest on record, with tariff concerns driving behavior.