YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.

Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.

Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.

Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.

Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.

Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.

Meta finally updated the definition of click attribution to provide more details about the types of clicks required to count a conversion...

Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.

Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.

OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics.

Try this SEO-specific range of AI prompt ideas and example templates to be more efficient and productive in less time

Learn the basics of trendjacking, how it can help your business get attention fast, and how to use it safely and effectively.

YouTube is launching a timeline editor for Shorts that shows clips, overlays, and audio in one view, with drag-and-drop trimming, reordering, and zoom.

Every day, billions of people turn to Google Search for information, and our goal is to help them find it seamlessly. To make navigation even easier, we’re updating how …

Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks.

Meta rolled out a creative testing feature for ads. Here’s how it works, what I found in my test, and what you should do with it.

Search is converging with multimodal AI. Google's VP of Product explains the three pillars underpinning the next generation of search.

Get your PPC campaigns ready for the busiest shopping season with practical, performance-focused steps to prepare before Black Friday traffic surges.

Meta is rolling out a new Advantage+ Creative enhancement called Reveal Details Over Time. Here's how this cool new animation works...