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California mandates volume control for streaming service advertisements
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California mandates volume control for streaming service advertisements
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PPC Land
California mandates volume control for streaming service advertisements
California's SB 576 requires streaming platforms to match advertisement volume to programming by July 2026, extending federal CALM Act standards.
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DNPA adopts Magnite Access for publisher data infrastructure
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DNPA adopts Magnite Access for publisher data infrastructure
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PPC Land
DNPA adopts Magnite Access for publisher data infrastructure
Digital News Publishers Association implements Magnite Access on October 8, 2025, enabling 22 Indian news publishers to streamline audience data sharing.
New post by PPC Land 🔥
AdSense for Search tightens Referrer Ad Creative requirements
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AdSense for Search tightens Referrer Ad Creative requirements
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PPC Land
AdSense for Search tightens Referrer Ad Creative requirements
Publishers must provide complete verbatim transcripts of upstream content when directing traffic to Related Search for Content pages starting November 1, 2025.
New post by PPC Land 🔥
Samsung refrigerators reveal Silicon Valley's degradation playbook
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Samsung refrigerators reveal Silicon Valley's degradation playbook
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PPC Land
Samsung refrigerators reveal Silicon Valley's degradation playbook
Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.
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YouTube clarifies Partner Program eligibility metrics for watch hours
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YouTube clarifies Partner Program eligibility metrics for watch hours
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PPC Land
YouTube clarifies Partner Program eligibility metrics for watch hours
YouTube separates Shorts views from long-form watch hours in Partner Program eligibility, requiring 4,000 hours on public videos or 10 million Shorts views.
New post by PPC Land 🔥
Topsort partners with Breuninger for luxury retail media in Europe
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Topsort partners with Breuninger for luxury retail media in Europe
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PPC Land
Topsort partners with Breuninger for luxury retail media in Europe
Topsort integrates AI-based retail media infrastructure with German luxury retailer Breuninger across 13 stores, marking expansion into European premium fashion.
New post by PPC Land 🔥
Marketing funnel framework maps five stages from awareness to loyalty
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Marketing funnel framework maps five stages from awareness to loyalty
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PPC Land
Marketing funnel framework maps five stages from awareness to loyalty
Madhav Mistry outlines comprehensive 2025 funnel model with stage-specific KPIs, tactics and strategies for awareness through customer retention.
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Mozilla Ads selects Index Exchange as first programmatic partner
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Mozilla Ads selects Index Exchange as first programmatic partner
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PPC Land
Mozilla Ads selects Index Exchange as first programmatic partner
Mozilla Ads names Index Exchange first U.S. programmatic partner for Firefox New Tab advertising, targeting 210 million users through Private Marketplace deals.
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Irish regulator rules remote access constitutes data transfer
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Irish regulator rules remote access constitutes data transfer
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PPC Land
Irish regulator rules remote access constitutes data transfer
Irish DPC's €530 million TikTok penalty establishes that remote access from third countries qualifies as data transfer under GDPR, setting precedent for digital platforms.
New post by PPC Land 🔥
How Indianapolis residents beat Google's $1 billion data center proposal
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How Indianapolis residents beat Google's $1 billion data center proposal
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PPC Land
How Indianapolis residents beat Google's $1 billion data center proposal
Franklin Township community organized for months to oppose Google's 468-acre data center, forcing withdrawal minutes before council vote through grassroots action.
New post by PPC Land 🔥
Criteo partners with DoorDash for multi-year retail media expansion
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Criteo partners with DoorDash for multi-year retail media expansion
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PPC Land
Criteo partners with DoorDash for multi-year retail media expansion
Criteo and DoorDash establish retail media partnership to connect brands with convenience, grocery, and CPG advertisers across growing delivery platform starting October 2025.
New post by PPC Land 🔥
Spotify deploys machine learning to automate user acquisition campaigns
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Spotify deploys machine learning to automate user acquisition campaigns
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PPC Land
Spotify deploys machine learning to automate user acquisition campaigns
Spotify engineers detail implementation of pre-ranking algorithm that reduced acquisition costs by 14% while maintaining performance after iOS privacy changes.
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OpenAI promotes business solutions through Reddit advertising
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OpenAI promotes business solutions through Reddit advertising
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PPC Land
OpenAI promotes business solutions through Reddit advertising
OpenAI positions AI tools for enterprise market while building internal advertising infrastructure and exploring ChatGPT ad revenue streams.
New post by Search Engine Journal 🔥
Google Tests “Analytics Advisor” Inside GA4, According To Reports via @sejournal, @MattGSouthern
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Google Tests “Analytics Advisor” Inside GA4, According To Reports via @sejournal, @MattGSouthern
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Search Engine Journal
Google Tests “Analytics Advisor” Inside GA4, According To Reports
Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics.
New post by Search Engine Journal 🔥
28 Expert-Level Prompt Examples & Templates For SEO via @sejournal, @donutcaramel13
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28 Expert-Level Prompt Examples & Templates For SEO via @sejournal, @donutcaramel13
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Search Engine Journal
28 Expert-Level Prompt Examples & Templates For SEO
Try this SEO-specific range of AI prompt ideas and example templates to be more efficient and productive in less time
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YouTube Upgrades Shorts Editor With Timeline View via @sejournal, @MattGSouthern
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YouTube Upgrades Shorts Editor With Timeline View via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Upgrades Shorts Editor With Timeline View
YouTube is launching a timeline editor for Shorts that shows clips, overlays, and audio in one view, with drag-and-drop trimming, reordering, and zoom.
New post by Google Ads & Commerce 🔥
We’re improving navigation and introducing a new control for ads on Google Search.
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We’re improving navigation and introducing a new control for ads on Google Search.
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Google
We’re improving navigation and introducing a new control for ads on Google Search.
Every day, billions of people turn to Google Search for information, and our goal is to help them find it seamlessly. To make navigation even easier, we’re updating how …
New post by Search Engine Journal 🔥
Google Adds AI Previews To Discover, Sports Feed Coming via @sejournal, @MattGSouthern
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Google Adds AI Previews To Discover, Sports Feed Coming via @sejournal, @MattGSouthern
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Search Engine Journal
Google Adds AI Previews To Discover, Sports Feed Coming
Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks.
New post by Jon Loomer Digital 🔥
Meta’s Creative Testing Tool: Setup, Strategy, and Results
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Meta’s Creative Testing Tool: Setup, Strategy, and Results
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Jon Loomer Digital
Meta’s Creative Testing Tool: Setup, Strategy, and Results
Meta rolled out a creative testing feature for ads. Here’s how it works, what I found in my test, and what you should do with it.