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Amazon introduces seller challenge feature for enforcement appeals
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Amazon introduces seller challenge feature for enforcement appeals
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Amazon introduces seller challenge feature for enforcement appeals
Account Health Assurance sellers gain new appeal mechanism with 48-hour response timeframe and structured review process for disputed policy decisions.
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Google faces publisher backlash over AI search control limitations
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Google faces publisher backlash over AI search control limitations
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Google faces publisher backlash over AI search control limitations
Google executive Robby Stein confronted on publisher controls for AI search features, revealing gaps in opt-out options as content creators demand choice.
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TTD enables programmatic retail media buying through Koddi partnership
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TTD enables programmatic retail media buying through Koddi partnership
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TTD enables programmatic retail media buying through Koddi partnership
The Trade Desk integrates Koddi's commerce platform for programmatic onsite retail inventory access. Gopuff launches as first partner October 2025.
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The Trade Desk CEO unveils OpenAds to combat supply chain manipulation
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The Trade Desk CEO unveils OpenAds to combat supply chain manipulation
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The Trade Desk CEO unveils OpenAds to combat supply chain manipulation
Trade Desk CEO Jeff Green announced OpenAds on October 2, 2025, responding to Prebid transaction ID changes with forked code and enterprise auction platform.
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Adobe releases AI agents targeting B2B sales and marketing workflows
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Adobe releases AI agents targeting B2B sales and marketing workflows
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Adobe releases AI agents targeting B2B sales and marketing workflows
Adobe announced three B2B AI agents on October 9, 2025, designed to streamline complex purchasing cycles through automated audience building and journey optimization.
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European retail media spending reaches €13.7 billion with 21.1% growth
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European retail media spending reaches €13.7 billion with 21.1% growth
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European retail media spending reaches €13.7 billion with 21.1% growth
IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.
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IAB unveils incrementality framework for commerce media budgets
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IAB unveils incrementality framework for commerce media budgets
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IAB unveils incrementality framework for commerce media budgets
Advertising industry groups release measurement guidance as sector spending approaches $150 billion across US and European markets.
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September retail spending dips 0.49% as consumers pause before holiday season
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September retail spending dips 0.49% as consumers pause before holiday season
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September retail spending dips 0.49% as consumers pause before holiday season
Core retail sales declined month-over-month while year-over-year growth remained strong at 5.72%, signaling strategic consumer behavior ahead of critical fourth quarter spending period.
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Admetrics releases 150-page Black Friday playbook after record 2024 sales
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Admetrics releases 150-page Black Friday playbook after record 2024 sales
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Admetrics releases 150-page Black Friday playbook after record 2024 sales
Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads.
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Nielsen and Adelaide integrate attention metrics with reach data
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Nielsen and Adelaide integrate attention metrics with reach data
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Nielsen and Adelaide integrate attention metrics with reach data
Nielsen and Adelaide announced October 7, 2025, integration combining AU attention metric with reach data in Outcomes Marketplace. New efficiency metrics gauge both reach and attention.
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Google Shopping duplication tactic sparks policy compliance warnings
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Google Shopping duplication tactic sparks policy compliance warnings
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Google Shopping duplication tactic sparks policy compliance warnings
LinkedIn marketing professionals promote product listing strategy despite violation of merchant center terms.
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iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
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iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
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iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.
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Meta showcases data clean room results at Australia's measurement conference
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Meta showcases data clean room results at Australia's measurement conference
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Meta showcases data clean room results at Australia's measurement conference
Meta's Advanced Analytics delivers 27-fold performance variation and 14% revenue lift from first-party data segments at IAB event.
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Penske Media files antitrust lawsuit against Google over AI content practices
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Penske Media files antitrust lawsuit against Google over AI content practices
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Penske Media files antitrust lawsuit against Google over AI content practices
Penske Media Corporation filed a 101-page federal antitrust lawsuit against Google on September 12, 2025, alleging search monopoly abuse and AI content coercion.
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Google expands Web to App Connect across multiple campaign types
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Google expands Web to App Connect across multiple campaign types
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Google expands Web to App Connect across multiple campaign types
Google announced September 5 expansion of Web to App Connect to YouTube, Hotel, Demand Gen campaigns with unified reporting and measurement features.
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Google Analytics launches Meta and TikTok cost data import integrations
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Google Analytics launches Meta and TikTok cost data import integrations
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Google Analytics launches Meta and TikTok cost data import integrations
Google Analytics now imports cost data from Meta and TikTok through native integrations announced October 7, 2025, enabling automated cross-platform tracking.
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MTV closes music channels across UK and EU after December 31
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MTV closes music channels across UK and EU after December 31
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PPC Land
MTV closes music channels across UK and EU after December 31
MTV will shut down MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025, ending dedicated music programming across multiple markets.
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HouseFresh achieves notable traffic recovery after Google algorithm impacts
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HouseFresh achieves notable traffic recovery after Google algorithm impacts
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HouseFresh achieves notable traffic recovery after Google algorithm impacts
HouseFresh reports traffic recovery on October 11, 2025, after losing 95% visibility following Google's September 2023 Helpful Content Update implementation.