Google Analytics now offers benchmarking for 20 unnormalized metrics like total revenue and new users, estimating performance ranges based on active user counts.

Google’s AI Mode and AI Overview aren’t separate strategies but thresholds of the same system, reshaping how enterprise visibility and measurement must be managed.

Google AI Mode introduces a different logic for ranking and rewards content that fits into this new way to discover information.

An overview of the new YouTube Activation Partners program to help advertisers get the most out of their campaigns.

Builderius brings AI-assisted GraphQL development to WordPress, enabling developers to learn and build more efficiently.

Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison.

Google announced on October 6, 2025, new restrictions for election ads in Chile, requiring compliance with local electoral laws and silence periods.

Four vetted companies join YouTube Activation Partners program offering campaign management expertise for advertisers seeking specialized platform support.

OpenAI launches app platform in ChatGPT with developer SDK. Initial partners include Spotify, Zillow, Canva. More apps coming later this year.

Are AI tools eliminating marketing jobs? Yale study finds zero displacement after 33 months despite high exposure scores.

Meta advertisers can no longer fully restrict lookalike audiences. Learn which performance goals now expand targeting automatically.

Search Atlas announced new features that make it easier for agencies to manage SEO, Local Search, and AI visibility for clients

Create authentic, audience-focused social content that earns trust, builds community, and avoids the pitfalls of bland corporate posts.

What does Meta's ad-free subscription option in the UK mean for advertisers? I've seen many speculate it's a good thing. I'm not so sure...

Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.

Use these howl-arious Halloween puns to lift your followers' spirits and add some spookiness to all your spooky season messaging.

Google AdSense will remove its ad networks blocking control on November 6, 2025, replacing it with a new authorized buyers system that excludes inactive networks.

Google AdSense now supports GPP National v2 strings while maintaining v1 compatibility, enabling publishers to comply with U.S. state privacy laws through IAB's framework.

Microsoft Monetize joins Amazon's Certified Supply Exchange program while Amazon DSP becomes migration path for Microsoft Invest users before February 2026 shutdown.