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How People Really Use LLMs And What That Means For Publishers
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How People Really Use LLMs And What That Means For Publishers
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Search Engine Journal
How People Really Use LLMs And What That Means For Publishers
How LLM usage has developed over time tells us a lot about what it means for publishers. The market's expanding, but we have to be better.
New post by PPC Land 🔥
SerpApi's workaround blocked: Google restricts Light Fast API to three results
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SerpApi's workaround blocked: Google restricts Light Fast API to three results
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PPC Land
SerpApi's workaround blocked: Google restricts Light Fast API to three results
Search API provider faces renewed setback after Google blocks workaround that retrieved 100 organic results, limiting Light Fast API to three results instead.
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Google Analytics adds Pinterest cost data import integration
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Google Analytics adds Pinterest cost data import integration
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PPC Land
Google Analytics adds Pinterest cost data import integration
Google Analytics now allows advertisers to automatically import cost data from Pinterest Ads through a native integration announced September 26, 2025.
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Google Ads introduces one-click Analytics linking recommendation
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Google Ads introduces one-click Analytics linking recommendation
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PPC Land
Google Ads introduces one-click Analytics linking recommendation
Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.
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Amazon announces Fire TV lineup with Alexa+ conversational discovery
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Amazon announces Fire TV lineup with Alexa+ conversational discovery
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PPC Land
Amazon announces Fire TV lineup with Alexa+ conversational discovery
Amazon introduces new Fire TV devices with Alexa+ on September 30, 2025, featuring conversational search, Omni QLED Series, 4K Select stick, and AI-powered content discovery.
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Google adds network segmentation to Performance Max asset reports
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Google adds network segmentation to Performance Max asset reports
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PPC Land
Google adds network segmentation to Performance Max asset reports
Network-level asset reporting brings new transparency to Performance Max campaigns, allowing advertisers to see how individual assets perform across channels.
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Prime Video launches interactive betting and AI features for NBA coverage
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Prime Video launches interactive betting and AI features for NBA coverage
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PPC Land
Prime Video launches interactive betting and AI features for NBA coverage
Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.
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Amazon announces four new Echo devices with custom silicon for Alexa+
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Amazon announces four new Echo devices with custom silicon for Alexa+
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PPC Land
Amazon announces four new Echo devices with custom silicon for Alexa+
Amazon unveiled four Echo devices on September 30 with custom AZ3 and AZ3 Pro silicon chips, Omnisense sensor platform, and integrated Alexa+ access for customers.
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Zeta Global to acquire Marigold's enterprise business for $325 million
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Zeta Global to acquire Marigold's enterprise business for $325 million
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PPC Land
Zeta Global to acquire Marigold's enterprise business for $325 million
Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.
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Brave launches Ask Brave, combining search and AI chat in single interface
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Brave launches Ask Brave, combining search and AI chat in single interface
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PPC Land
Brave launches Ask Brave, combining search and AI chat in single interface
Brave announced Ask Brave on September 29, 2025. The system merges search with AI chat, delivering 15 million daily AI answers across all browsers at no cost.
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Google updates YouTube and Discover ad requirements for clarity
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Google updates YouTube and Discover ad requirements for clarity
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PPC Land
Google updates YouTube and Discover ad requirements for clarity
Google reorganized its YouTube and Discover Feed ad requirements on September 30, 2025, without changing enforcement scope or introducing new restrictions.
New post by Search Engine Journal 🔥
Yoast Announces New AI Visibility Tool via @sejournal, @martinibuster
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Yoast Announces New AI Visibility Tool via @sejournal, @martinibuster
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Search Engine Journal
Yoast Announces New AI Visibility Tool
Yoast is rolling out a new AI visibility tool that tracks brand mentions, performs sentiment analysis, and benchmarks competitors.
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Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them? via @sejournal, @HelenPollitt1
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Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them? via @sejournal, @HelenPollitt1
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Search Engine Journal
Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them?
From invalid codes to missing return tags, discover the key hreflang errors that break international SEO and how to avoid them.
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Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO
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Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO
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Search Engine Journal
Moving Beyond E-E-A-T: Branding, Survival And The State Of SEO
Explore branding and the state of SEO with expert insights from guest Mordy Oberstein and host Katie Morton, as they discuss building authentic connections in a digital world.
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Vector Index Hygiene: A New Layer Of Technical SEO via @sejournal, @DuaneForrester
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Vector Index Hygiene: A New Layer Of Technical SEO via @sejournal, @DuaneForrester
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Search Engine Journal
Vector Index Hygiene: A New Layer Of Technical SEO
How clean chunks and embeddings decide if your content gets retrieved in AI answers.
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How AI Is Redefining Search And What Leaders Must Do Now via @sejournal, @TaylorDanRW
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How AI Is Redefining Search And What Leaders Must Do Now via @sejournal, @TaylorDanRW
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Search Engine Journal
How AI Is Redefining Search And What Leaders Must Do Now
AI disruption isn’t the end of SEO but a call for leaders to rethink visibility, measure differently, and adapt strategies for an uncertain future.
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Rethinking Paid Search: Diversification as the Future of Fair Advertising
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Rethinking Paid Search: Diversification as the Future of Fair Advertising
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New post by PPC Land 🔥
AudienceProject launches direct Netflix integration for campaign measurement
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AudienceProject launches direct Netflix integration for campaign measurement
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PPC Land
AudienceProject launches direct Netflix integration for campaign measurement
AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.