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Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
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Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
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Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.
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Topsort partners with Skai to expand global retail media reach
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Topsort partners with Skai to expand global retail media reach
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Topsort partners with Skai to expand global retail media reach
Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.
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Fake order triggers Google Ads algorithm to overspend €32,000 budget
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Fake order triggers Google Ads algorithm to overspend €32,000 budget
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Fake order triggers Google Ads algorithm to overspend €32,000 budget
E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.
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OpenAI CEO defends AI energy consumption for climate solutions
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OpenAI CEO defends AI energy consumption for climate solutions
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OpenAI CEO defends AI energy consumption for climate solutions
OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.
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French regulator fines SHEIN's subsidiary €150 million for cookie violations
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French regulator fines SHEIN's subsidiary €150 million for cookie violations
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French regulator fines SHEIN's subsidiary €150 million for cookie violations
France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.
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Roku streaming surpasses broadcast TV viewership for third month
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Roku streaming surpasses broadcast TV viewership for third month
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Roku streaming surpasses broadcast TV viewership for third month
Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.
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AI researcher challenges claims of development slowdown with exponential data
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AI researcher challenges claims of development slowdown with exponential data
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AI researcher challenges claims of development slowdown with exponential data
Julian Schrittwieser presents METR and OpenAI evaluation data showing models completing 2-hour tasks, contradicting bubble theories as GPT-5 approaches human expert performance.
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ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing
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ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing
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ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing
Australian regulator alleges US-based service misled consumers about true costs and government affiliation, highlighting ongoing issues with deceptive online practices.
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AudienceProject launches cross-media measurement services in Mexico
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AudienceProject launches cross-media measurement services in Mexico
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AudienceProject launches cross-media measurement services in Mexico
AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.
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Google quietly adds seasonality adjustments for App campaigns
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Google quietly adds seasonality adjustments for App campaigns
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Google quietly adds seasonality adjustments for App campaigns
Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization
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Index Exchange first SSP to integrate Gracenote contextual intelligence
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Index Exchange first SSP to integrate Gracenote contextual intelligence
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Index Exchange first SSP to integrate Gracenote contextual intelligence
The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.
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New brain study reveals the psychology behind video advertisement liking
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New brain study reveals the psychology behind video advertisement liking
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New brain study reveals the psychology behind video advertisement liking
Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences.
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SURF downgrades Microsoft Copilot education risks to medium while privacy concerns persist
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SURF downgrades Microsoft Copilot education risks to medium while privacy concerns persist
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SURF downgrades Microsoft Copilot education risks to medium while privacy concerns persist
Dutch education IT cooperative signals cautious progress but maintains reservations about AI tool's data handling and accuracy issues
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Encyclopædia Britannica sues Perplexity for copyright infringement
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Encyclopædia Britannica sues Perplexity for copyright infringement
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Encyclopædia Britannica sues Perplexity for copyright infringement
The 250-year-old publisher filed a lawsuit against the AI startup on September 10, 2025, alleging massive copying of copyrighted content without authorization or payment.
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Austrian authority rules credit scoring fully automated decisions unlawful
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Austrian authority rules credit scoring fully automated decisions unlawful
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Austrian authority rules credit scoring fully automated decisions unlawful
Data protection ruling finds KSV1870's algorithmic scoring system violated GDPR prohibitions against automated decision-making.
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Pinterest launches Top of Search ads for visual shopping transformation
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Pinterest launches Top of Search ads for visual shopping transformation
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PPC Land
Pinterest launches Top of Search ads for visual shopping transformation
Pinterest unveils Top of Search ads on September 25, 2025, targeting high-intent shoppers with 29% higher CTR and new local inventory advertising tools.