Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.

Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.

Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.

Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.

LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.

Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.

Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.

E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.

OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.

The Interactive Advertising Bureau provides structured guidance for marketing organizations navigating artificial intelligence applications across campaign lifecycle stages.

TF1+ introduces micro-transactions starting at €0.69 as France's leading broadcaster diversifies beyond traditional advertising revenue with innovative pay-per-feature streaming approach.

France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.

Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.

Do new ads restart the learning phase? In the past, new ads published to an active ad set triggered the learning phase. This may be changing.

Julian Schrittwieser presents METR and OpenAI evaluation data showing models completing 2-hour tasks, contradicting bubble theories as GPT-5 approaches human expert performance.

Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.

Australian regulator alleges US-based service misled consumers about true costs and government affiliation, highlighting ongoing issues with deceptive online practices.

Google completed its August 2025 spam update on September 22 after targeting global spam violations for nearly four weeks.

AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.

Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization

The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.