Zeta Global unveils GEO solution for brands to maintain visibility across AI platforms as Gartner predicts 25% drop in traditional search volume next year.

Google has silently restructured its campaign creation interface, shifting from format-first selection to channel-based campaign setup that defaults to Performance Max when advertisers select all available channels.

Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations.

French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.

Google announced September 23, 2025 the retirement of session-related metrics in AdSense reporting, affecting ad sessions, session RPM and related measurement data.

New targeting templates feature helps marketing teams create reusable audience criteria sets, reducing setup time and manual errors in programmatic advertising campaigns.

YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics and where creators can have control.

Google expands access to artificial intelligence-driven audience targeting tool that converts marketing personas into actionable campaign parameters across its programmatic platform.

Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries.

Inoreader introduces new audio player, instant transcripts, topic extraction, and article generation for podcasts and YouTube videos on September 1, 2025.

Digital marketing specialist John Ho shares critical Meta advertising mistakes from audits of startup to enterprise accounts, affecting millions in ad spend.

Creator economy research reveals 41% of social media users attended influencer events in 2025, with $528.39B market projected by 2030 as brands adopt experiential marketing strategies.

European Commission closes Digital Markets Act consultation on September 24, 2025 as Google cites €114 billion European business losses and degraded services in official response document.

Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.

Tubular Labs announces return of Instagram Reels view counts September 25, enabling marketers to track platform-verified metrics across 27.5 billion data points.

Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.

Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.

Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.

Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.

Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.

Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.