Germany's leading media sales house integrates telco-powered identity solution across RTL's digital properties, reaching 4 million users on mobile platforms.

Heineken shifts budget allocation from TV to digital platforms after AudienceProject cross-media measurement reveals 19.4x more efficient reach on Meta versus television.

IAB Australia releases detailed landscape report profiling twelve market mix modeling vendors as advertisers increasingly adopt holistic measurement approaches amid privacy changes and attribution challenges.

Google notified developers on September 17, 2025, about discontinuing the My Business Q&A API on November 3, 2025, affecting businesses relying on programmatic question management capabilities.

OpenAI reduces hallucinations by 45% while improving shopping intent recognition and answer formatting across all user tiers.

Google search bug on September 17 overwhelms search results with ads globally. Users report 22 ads per page. Technical glitch affects users worldwide from 1am to 6am ET.

Spanish DPA fines data broker €1.8 million for illegally processing business owner personal data without valid legal basis under GDPR rules affecting marketing industry.

You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...

OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.

Comprehensive guide reveals strategies to convert mobile web visitors into app users, featuring real-world case studies and performance metrics..

The European Commission opens public consultation on September 16 for digital omnibus package targeting reduced administrative burden.

Meta introduces streamlined campaign creation process replacing separate Advantage+ shopping and app workflows starting May 29, 2025.

Meta announces expanded Threads advertising capabilities including carousel ads and new aspect ratios to enhance brand reach across its growing social platform.

Google says the August 2025 spam update has finished rolling out worldwide.

Google's John Mueller answers a question about keyword cannibalization and explains what SEOs should focus on instead.

What is Google's vision for AI search ads and what should marketers prioritize in the structural shift of AI Mode and AI Overviews?

The future of SEO requires a mindset shift to dynamic content, moving from a focus on 'page' to 'adaptive systems' to gain a competitive edge

Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.

The new desktop search tool combines file access, web search, and AI features through Alt+Space shortcut, building on recent Labs experiments.

Microsoft announces targeted product catalog updates without complete data reuploads as peak advertising season approaches.

Reddit marketing strategist shares insights on authentic community engagement and avoiding common brand pitfalls in September session.