How to turn existing in-house data into actionable personas that shape briefs, prompts, and outcomes.

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

Google reveals its comprehensive Power Pack strategy combining AI Max, Performance Max, and Demand Gen campaigns for enhanced advertiser performance.

Digital advertising agencies seek to nearly double client portfolios without expanding teams, with 64% of strategists now managing multiple channels according to September 2025 benchmark study.

Draghi calls for radical simplification of privacy rules and halting high-risk AI regulations on September 16 to boost European competitiveness against China.

YouTube unveiled its largest creator features update at Made on YouTube 2025, introducing AI-powered content creation tools and marking $100 billion paid to creators over four years.

Amazon DSP gains access to 160 million monthly digital listeners across Pandora and SoundCloud platforms starting Q4 2025.

YouTube monetization gets major updates: dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools.

Struggling to convert with BoFu content? Learn how to align teams, leverage AI, and use internal insights to boost conversions with proven workflows and templates.

Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success.

Google is hiring an anti-scraping engineering analyst to help create models for blocking search-results scrapers.

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed.

Struggling to manage dozens of Google Business Profiles? Learn how to claim, verify, and manage Google Business Profiles at scale. This guide provides everything you need to know to start using business groups, avoiding common pitfalls, and setting up an…

Eric Hochberger discusses traffic diversification, revenue models, and platform changes in comprehensive Reddit session.

Amazon deploys autonomous AI assistant to manage inventory, compliance, and advertising for marketplace sellers. New Creative Studio transforms weeks-long campaign development into hours.

Amazon opens direct access to AMC analytics platform for sponsored ads users globally, eliminating traditional onboarding barriers through enhanced interface.

In this interview, Ray Grieselhuber unpacks why SEOs are missing the current reality that search behavior remains fundamentally unchanged

Hawk by Azerion and location intelligence platform Adsquare announce global expansion enabling omnichannel data solutions across new territories.

Google launches new store widget allowing merchants to display quality ratings and trust signals directly on their websites to boost sales conversion rates.

LLMs don’t really verify the truth, and that opens the door for subtle reputational attacks marketers can’t afford to ignore.