Adverity Intelligence combines conversational AI with collaborative analytics to address resource constraints in modern marketing teams across complex data environments.

September 2025 sustainability report reveals ambitious environmental goals while company simultaneously announces unprecedented data center investments requiring gigawatt-scale energy consumption.

Snapchat launches infinite retention and group streaks on September 13, enhancing user personalization and chat experience across the platform.

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next big opportunities and risks lie.

Court rulings hand Automattic two victories but WP Engine gets to proceed with nine claims and amend others.

Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions.

An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%.

Platform addresses creator speculation about restricted mode's role in declining viewership patterns across channels.

Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips.

John Mueller debunks claims about new Google Search Console filter for AI Overview data tracking, warning against misinformation in search community.

Comprehensive analysis reveals how global AI adoption patterns challenge traditional workplace-focused technology narratives.

Understand what creative fatigue is, why it happens in Meta ads, and the steps you can take to prevent wasted budget and poor performance.

The CMO role is evolving into CGO as companies demand accountability for revenue, data fluency, and business impact.

Clicks are down—now what? Learn how to shift focus from traffic to conversions and prove SEO value with revenue-led strategies your stakeholders will love.

Explore how social media marketing and link building work together to boost your SEO strategy. Get your social media and SEO tips here.

Evergreen and timely content both work, but only when built to help users, not to chase keywords.

Unfortunately, the new creative breakdown for Flexible Format doesn't do what we all hoped it would do. Instead, it's kind of worthless...

How to turn existing in-house data into actionable personas that shape briefs, prompts, and outcomes.

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

Google reveals its comprehensive Power Pack strategy combining AI Max, Performance Max, and Demand Gen campaigns for enhanced advertiser performance.

Digital advertising agencies seek to nearly double client portfolios without expanding teams, with 64% of strategists now managing multiple channels according to September 2025 benchmark study.