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Google updates business links policies with stricter verification requirements
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Google updates business links policies with stricter verification requirements
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PPC Land
Google updates business links policies with stricter verification requirements
Google unveiled comprehensive updates to business links policies requiring dedicated landing pages and implementing new crawlability verification systems.
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Adobe shopping study reveals night owls drive highest revenue despite minimal browsing share
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Adobe shopping study reveals night owls drive highest revenue despite minimal browsing share
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PPC Land
Adobe shopping study reveals night owls drive highest revenue despite minimal browsing share
Study shows late-night shoppers average $3,684 annually while representing only 9% of total browsing activity, challenging traditional ecommerce timing strategies.
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Kargo high-impact ad formats reach global Amazon DSP platform
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Kargo high-impact ad formats reach global Amazon DSP platform
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PPC Land
Kargo high-impact ad formats reach global Amazon DSP platform
Programmatic advertising integration delivers 2x new-to-brand conversions through premium inventory and audience insights.
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Gracenote launches MCP Server to verify AI responses for TV platforms
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Gracenote launches MCP Server to verify AI responses for TV platforms
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PPC Land
Gracenote launches MCP Server to verify AI responses for TV platforms
Gracenote Model Context Protocol Server connects LLMs to entertainment data, preventing hallucinations and providing real-time verification for CTV search systems.
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Smartly integrates Spotify Ads Manager for cross-channel campaigns
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Smartly integrates Spotify Ads Manager for cross-channel campaigns
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PPC Land
Smartly integrates Spotify Ads Manager for cross-channel campaigns
Companies announce September 3 partnership to merge audio advertising with AI-powered creative automation across unified platform.
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Roqad acquires Zeotap-Data to strengthen European identity leadership
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Roqad acquires Zeotap-Data to strengthen European identity leadership
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PPC Land
Roqad acquires Zeotap-Data to strengthen European identity leadership
Roqad's acquisition of Zeotap-Data combines identity solutions with third-party audiences, bringing privacy-compliant scale to digital advertisers across key European markets.
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Google Ads API shifts to monthly releases starting January 2026
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Google Ads API shifts to monthly releases starting January 2026
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PPC Land
Google Ads API shifts to monthly releases starting January 2026
Google announced monthly Google Ads API releases beginning January 2026, increasing major versions from 3 to 4 yearly while extending support to one year.
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YouTube study reveals 'creative maximalism' trend reshaping content for generation Z
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YouTube study reveals 'creative maximalism' trend reshaping content for generation Z
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PPC Land
YouTube study reveals 'creative maximalism' trend reshaping content for generation Z
Gen Z's content preferences drive new video format characterized by dense information layers and global cultural references as traditional media consumption declines 26%.
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Google: Your Login Pages May Be Hurting Your SEO Performance via @sejournal, @MattGSouthern
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Google: Your Login Pages May Be Hurting Your SEO Performance via @sejournal, @MattGSouthern
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Search Engine Journal
Google: Your Login Pages May Be Hurting Your SEO Performance
Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup.
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European Commission opens consultation for AI transparency guidelines
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European Commission opens consultation for AI transparency guidelines
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PPC Land
European Commission opens consultation for AI transparency guidelines
European Commission launches consultation to develop guidelines and code of practice for AI transparency under Article 50 of the AI Act, seeking stakeholder input by October 2, 2025.
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Retail media projected to capture 20% of global ad revenue by 2030
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Retail media projected to capture 20% of global ad revenue by 2030
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PPC Land
Retail media projected to capture 20% of global ad revenue by 2030
Omdia research shows retail media networks will exceed $300 billion by 2030, representing one-fifth of total worldwide advertising spending as retailers monetize data.
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Court clarifies personal data definition in pseudonymized transfers
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Court clarifies personal data definition in pseudonymized transfers
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PPC Land
Court clarifies personal data definition in pseudonymized transfers
Ruling establishes recipient perspective matters when pseudonymized data cannot be linked to individuals.
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Court upholds Zalando very large online platform status under EU Digital Services Act
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Court upholds Zalando very large online platform status under EU Digital Services Act
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PPC Land
Court upholds Zalando very large online platform status under EU Digital Services Act
European court confirms Zalando's designation as very large online platform affecting 83 million users under Digital Services Act regulatory framework.
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Circle to Search adds continuous translation while scrolling on Android
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Circle to Search adds continuous translation while scrolling on Android
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PPC Land
Circle to Search adds continuous translation while scrolling on Android
Circle to Search introduces seamless translation functionality that maintains text conversion as users navigate through applications and content, starting with Samsung Galaxy devices this week.
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Google removes mature cosmetic procedure restrictions from sexual content policy
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Google removes mature cosmetic procedure restrictions from sexual content policy
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PPC Land
Google removes mature cosmetic procedure restrictions from sexual content policy
Google announced September 4, 2025, the removal of mature cosmetic procedures from its sexual content advertising policy, marking a significant relaxation of restrictions for healthcare advertisers across its advertising platforms.
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Google launches EmbeddingGemma for on-device AI embedding tasks
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Google launches EmbeddingGemma for on-device AI embedding tasks
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PPC Land
Google launches EmbeddingGemma for on-device AI embedding tasks
Google releases EmbeddingGemma, a 308M parameter multilingual embedding model optimized for mobile devices with sub-200MB RAM usage and 15ms inference times.
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The Problem With Always-On SEO: Why You Need Sprints, Not Checklists via @sejournal, @coreydmorris
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The Problem With Always-On SEO: Why You Need Sprints, Not Checklists via @sejournal, @coreydmorris
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Search Engine Journal
The Problem With Always-On SEO: Why You Need Sprints, Not Checklists
SEO checklists aren't necessarily bad, but should be questioned. SEO sprints bring purpose, focus, and strategy, when long-term checklist activities can be wasteful.
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Marketing data quality crisis reveals 45% of business decisions based on unreliable information
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Marketing data quality crisis reveals 45% of business decisions based on unreliable information
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PPC Land
Marketing data quality crisis reveals 45% of business decisions based on unreliable information
New research exposes widespread data accuracy problems as CMOs prioritize quality improvements over automation advances in competitive landscape.