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Cloudflare expands 402 payment protocol for AI crawler communication
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Cloudflare expands 402 payment protocol for AI crawler communication
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PPC Land
Cloudflare expands 402 payment protocol for AI crawler communication
Cloudflare announces AI Crawl Control expansion on August 28, 2025, enabling customizable HTTP 402 responses for AI crawler monetization across 20% of websites.
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Holistic Paid Marketing: How to make PPC and Email Work Together
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Holistic Paid Marketing: How to make PPC and Email Work Together
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PPC Hero
Holistic Paid Marketing: How to make PPC and Email Work Together - PPC Hero
The digital marketing terrain is shifting beneath our feet. Gone are the days when you could run a killer pay-per-click (PPC) campaign or email outreach, both
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Twitch viewbot crackdown exposes massive artificial audience inflation
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Twitch viewbot crackdown exposes massive artificial audience inflation
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PPC Land
Twitch viewbot crackdown exposes massive artificial audience inflation
Platform experiences 24% viewership drop as enhanced detection systems remove fake viewers from streams.
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Digital advertising triopoly gains overall market share while facing competition
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Digital advertising triopoly gains overall market share while facing competition
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PPC Land
Digital advertising triopoly gains overall market share while facing competition
Google, and Meta command 58.8% of total US ad dollars, up from 47.1% in 2020, but their combined digital market share has declined as emerging platforms gain ground.
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MIT reveals 95% of GenAI initiatives fail as learning gap widens enterprise divide
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MIT reveals 95% of GenAI initiatives fail as learning gap widens enterprise divide
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PPC Land
MIT reveals 95% of GenAI initiatives fail as learning gap widens enterprise divide
MIT's Project NANDA study exposes stark reality: 95% of enterprise AI investments generate zero return as organizations struggle with fundamental learning limitations in artificial intelligence systems.
New post by Search Engine Journal 🔥
From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack via @sejournal, @alexmoss
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From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack via @sejournal, @alexmoss
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Search Engine Journal
From Plugins To Performance: What CMOs Need To Ask About Their WordPress Stack
Your WordPress site’s tech stack can fuel or block marketing goals. Here’s what CMOs should review for hosting, performance, plugins, and long-term stability.
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Czech media coalitions establish ten-point self-regulation framework
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Czech media coalitions establish ten-point self-regulation framework
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PPC Land
Czech media coalitions establish ten-point self-regulation framework
Ten major Czech media associations unite to implement European Media Freedom Act requirements through comprehensive industry standards announced August 8, 2025.
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Apple announces tax and pricing updates affecting global developers
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Apple announces tax and pricing updates affecting global developers
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PPC Land
Apple announces tax and pricing updates affecting global developers
Apple introduces tax changes across seven countries including 3.5% IOF in Brazil, 24% VAT in Estonia, and removes Canada's DST starting August 21, 2025.
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Walmart advertising revenue surges 46% amid economic pressures
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Walmart advertising revenue surges 46% amid economic pressures
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PPC Land
Walmart advertising revenue surges 46% amid economic pressures
Retail giant's Q2 results highlight advertising and eCommerce growth despite $730 million claims challenge threatening profit margins across industry sectors
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Transaction ID standards clash raises programmatic transparency concerns
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Transaction ID standards clash raises programmatic transparency concerns
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PPC Land
Transaction ID standards clash raises programmatic transparency concerns
Transaction ID controversy between DSPs and publishers highlights broader need for regulatory intervention in programmatic advertising ecosystem.
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Google: AI Max For Search Has No Conversion Minimums via @sejournal, @MattGSouthern
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Google: AI Max For Search Has No Conversion Minimums via @sejournal, @MattGSouthern
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Search Engine Journal
Google: AI Max For Search Has No Conversion Minimums
Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.
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Microsoft Clarity introduces AI channel groups for traffic analytics
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Microsoft Clarity introduces AI channel groups for traffic analytics
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PPC Land
Microsoft Clarity introduces AI channel groups for traffic analytics
Microsoft Clarity launches dedicated tracking for AI platform traffic as chatbots reshape web navigation patterns.
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Google Ads launches podcast series with AI Max and channel reporting updates
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Google Ads launches podcast series with AI Max and channel reporting updates
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PPC Land
Google Ads launches podcast series with AI Max and channel reporting updates
Google unveils first episode of Ads Decoded podcast featuring product managers discussing artificial intelligence-powered search campaigns and automated channel transparency.
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WordPress Ocean Extra Vulnerability Affects Up To 600,000 Sites via @sejournal, @martinibuster
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WordPress Ocean Extra Vulnerability Affects Up To 600,000 Sites via @sejournal, @martinibuster
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Search Engine Journal
WordPress Ocean Extra Vulnerability Affects Up To 600,000 Sites
WordPress plugin vulnerability affecting up to 600,000 websites enables stored XSS exploit
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TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites via @sejournal, @martinibuster
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TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites via @sejournal, @martinibuster
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Search Engine Journal
TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites
WordPress plugin vulnerability affecting up to 700,000 websites could lead to stored XSS attacks
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Publishers drive Prebid transaction ID changes amid yield protection concerns
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Publishers drive Prebid transaction ID changes amid yield protection concerns
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PPC Land
Publishers drive Prebid transaction ID changes amid yield protection concerns
Programmatic advertising platform implements bidder-specific identifiers following publisher demands for supply path control despite IAB standards violation.
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Austrian authority orders YouTube to honor data access request after 5-year case
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Austrian authority orders YouTube to honor data access request after 5-year case
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PPC Land
Austrian authority orders YouTube to honor data access request after 5-year case
After half a decade of proceedings, YouTube must provide complete data access including tracking information, storage periods, and data recipients within four weeks.
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Ad buyers lose key tool as Prebid breaks auction tracking system
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Ad buyers lose key tool as Prebid breaks auction tracking system
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PPC Land
Ad buyers lose key tool as Prebid breaks auction tracking system
Prebid removes cross-platform tracking that helped advertisers detect duplicate bids and waste, leaving demand-side platforms without crucial transparency tools.