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Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads via @sejournal, @brookeosmundson
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Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads via @sejournal, @brookeosmundson
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Search Engine Journal
Breaking Down Optmyzr’s Study on Amazon’s Exit from Google Ads
Explore Optmyzr’s study on Amazon leaving Google Ads: why clicks increased but value declined, and what it means for advertisers across industries.
New post by Search Engine Journal 🔥
WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites via @sejournal, @martinibuster
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WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites via @sejournal, @martinibuster
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Search Engine Journal
WordPress Contact Form 7 Redirection Plugin Vulnerability Hits 300k Sites
High-severity vulnerability affects Redirection for Contact Form 7 plugin installed on over 300,000 WordPress sites
New post by PPC Land 🔥
Microsoft Copilot achieves 73% higher click-through rates in advertising study
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Microsoft Copilot achieves 73% higher click-through rates in advertising study
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PPC Land
Microsoft Copilot achieves 73% higher click-through rates in advertising study
Microsoft Advertising research reveals conversational AI drives significant performance improvements across multiple engagement metrics.
New post by PPC Land 🔥
Nielsen secures two-year TV measurement extension in New Zealand
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Nielsen secures two-year TV measurement extension in New Zealand
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PPC Land
Nielsen secures two-year TV measurement extension in New Zealand
Nielsen extends TV measurement services contract with Sky and TVNZ through June 2027, introducing new streaming tools for New Zealand broadcasters.
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Australian podcast listenership hits 9.6 million as blue-collar growth surges
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Australian podcast listenership hits 9.6 million as blue-collar growth surges
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PPC Land
Australian podcast listenership hits 9.6 million as blue-collar growth surges
PodPoll 2025 reveals Australia's podcast audience reached 9.6 million monthly listeners with 47% penetration, while blue-collar workers emerge as fastest-growing segment in 2025.
New post by PPC Land 🔥
Investor claims AI apps generate hundreds of Google queries per request
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Investor claims AI apps generate hundreds of Google queries per request
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PPC Land
Investor claims AI apps generate hundreds of Google queries per request
Investor Chris Camillo alleges AI applications create massive search volume through automated queries, potentially inflating Google's growth metrics.
New post by Search Engine Journal 🔥
Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic via @sejournal, @MattGSouthern
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Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic via @sejournal, @MattGSouthern
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Search Engine Journal
Ahrefs Launches Tracker Comparing ChatGPT & Google Referral Traffic
Ahrefs launched a monthly dashboard comparing Google and ChatGPT referral traffic so you can track AI search as a measurable channel.
New post by PPC Land 🔥
Australia proposes dual track privacy compliance for digital advertisers
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Australia proposes dual track privacy compliance for digital advertisers
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PPC Land
Australia proposes dual track privacy compliance for digital advertisers
Peter Leonard reveals Productivity Commission alternative at IAB summit as industry adaptation deadline approaches.
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Google enables full placement reporting for Search Partner Network
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Google enables full placement reporting for Search Partner Network
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PPC Land
Google enables full placement reporting for Search Partner Network
Google introduces comprehensive site-level transparency for Search, Shopping, and App campaigns on Search Partner Network, addressing decades of advertiser demands for placement visibility.
New post by PPC Land 🔥
Streaming hits historic 10.1% share in Poland as viewing patterns shift
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Streaming hits historic 10.1% share in Poland as viewing patterns shift
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PPC Land
Streaming hits historic 10.1% share in Poland as viewing patterns shift
Netflix gains ground while YouTube maintains dominance in July 2025 television measurement data from Nielsen showing changing consumption habits.
New post by PPC Land 🔥
Mexico streaming data rises to 24.6% in July 2025 Nielsen report
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Mexico streaming data rises to 24.6% in July 2025 Nielsen report
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PPC Land
Mexico streaming data rises to 24.6% in July 2025 Nielsen report
Nielsen IBOPE data shows streaming captured 24.6% of Mexico TV viewing in July 2025, up 0.9 points from June as digital consumption continues growing.
New post by PPC Land 🔥
Kargo CTV campaigns achieve 78% higher attention than industry standards
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Kargo CTV campaigns achieve 78% higher attention than industry standards
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PPC Land
Kargo CTV campaigns achieve 78% higher attention than industry standards
TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.
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OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting
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OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting
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PPC Land
OpenX integrates S&P Global Mobility's Polk Automotive data for precise targeting
OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.
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IAB Tech Lab launches Content Monetization Protocols for AI working group
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IAB Tech Lab launches Content Monetization Protocols for AI working group
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PPC Land
IAB Tech Lab launches Content Monetization Protocols for AI working group
IAB Tech Lab forms industry consortium to standardize content monetization frameworks as AI-driven search reduces publisher traffic by up to 90% while bot scraping surges 117%.
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ChatGPT traffic reaches 0.19% while Google maintains 41.9% share
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ChatGPT traffic reaches 0.19% while Google maintains 41.9% share
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PPC Land
ChatGPT traffic reaches 0.19% while Google maintains 41.9% share
New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.
New post by PPC Land 🔥
Triton Digital launches advanced podcast audience targeting with Q2 data
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Triton Digital launches advanced podcast audience targeting with Q2 data
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PPC Land
Triton Digital launches advanced podcast audience targeting with Q2 data
Triton Digital's new planning tools combine survey data with download metrics to deliver demographic insights across 200 podcasts, addressing advertiser demand for precision targeting in the growing audio advertising market.
New post by Search Engine Journal 🔥
How AI Search Can Drive Sales & Boost Conversions [Webinar] via @sejournal, @brentcsutoras
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How AI Search Can Drive Sales & Boost Conversions [Webinar] via @sejournal, @brentcsutoras
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Search Engine Journal
In-House Marketers: How To Use Customer Insights To Boost Sales Now From AI Search
Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue.
New post by PPC Land 🔥
UK Home Office faces complaint over secretive immigration algorithms
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UK Home Office faces complaint over secretive immigration algorithms
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PPC Land
UK Home Office faces complaint over secretive immigration algorithms
Privacy International challenges use of automated tools in detention and removal decisions.