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Trust becomes B2B's primary growth engine as video reaches 78% adoption
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Trust becomes B2B's primary growth engine as video reaches 78% adoption
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PPC Land
Trust becomes B2B's primary growth engine as video reaches 78% adoption
New LinkedIn benchmark study reveals 94% of marketers view trust as key success factor while short-form video content delivers 41% ROI across six global markets.
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Google launches AI-powered Flight Deals search tool in North America
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Google launches AI-powered Flight Deals search tool in North America
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PPC Land
Google launches AI-powered Flight Deals search tool in North America
Google's experimental beta feature targets cost-conscious travelers with natural language search capabilities across 300 airline partners.
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Looker Studio adds background colors for bar and column chart labels
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Looker Studio adds background colors for bar and column chart labels
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PPC Land
Looker Studio adds background colors for bar and column chart labels
Background color options for data labels enhance chart readability in latest visualization platform update.
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Bluesky updates community guidelines ahead of October 15 implementation
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Bluesky updates community guidelines ahead of October 15 implementation
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PPC Land
Bluesky updates community guidelines ahead of October 15 implementation
Decentralized platform seeks community feedback on enhanced safety policies through August 28 as regulatory compliance drives structural changes.
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Meta announces agentic solution for data warehouse security and access
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Meta announces agentic solution for data warehouse security and access
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PPC Land
Meta announces agentic solution for data warehouse security and access
Meta unveils multi-agent system addressing data warehouse access challenges as AI transforms enterprise infrastructure through automated negotiation between user and owner agents.
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TVision finds streaming attention differs by content type and release strategy
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TVision finds streaming attention differs by content type and release strategy
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PPC Land
TVision finds streaming attention differs by content type and release strategy
TVision's State of Streaming report reveals original content captures 8.5% more attention than library programming while weekly release schedules drive higher engagement.
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Match Group settles FTC charges for $14 million over deceptive dating practices
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Match Group settles FTC charges for $14 million over deceptive dating practices
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PPC Land
Match Group settles FTC charges for $14 million over deceptive dating practices
Match Group agrees to $14 million settlement resolving FTC charges of deceptive advertising and billing practices on Match.com platform.
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Consumer app marketers see 214% ROAS boost beyond Google and Meta
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Consumer app marketers see 214% ROAS boost beyond Google and Meta
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PPC Land
Consumer app marketers see 214% ROAS boost beyond Google and Meta
New research reveals 88% of consumer mobile app ad spend remains with Google and Meta despite users shifting attention elsewhere, with diversification yielding up to 214% higher returns.
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PubMatic reports Q2 2025 results with sustained growth in CTV and emerging revenue streams
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PubMatic reports Q2 2025 results with sustained growth in CTV and emerging revenue streams
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PPC Land
PubMatic reports Q2 2025 results with sustained growth in CTV and emerging revenue streams
Supply-side platform delivers 20% adjusted EBITDA margin while processing nearly 78 trillion impressions amid DSP partner challenges.
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iHeartMedia podcast growth drives Q2 revenue increase amid radio decline
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iHeartMedia podcast growth drives Q2 revenue increase amid radio decline
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PPC Land
iHeartMedia podcast growth drives Q2 revenue increase amid radio decline
Audio giant reports 0.5% revenue growth with digital segment surging 13.4% year-over-year.
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Nexxen renews partnership with VIDAA for North American CTV expansion
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Nexxen renews partnership with VIDAA for North American CTV expansion
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PPC Land
Nexxen renews partnership with VIDAA for North American CTV expansion
Nexxen expands VIDAA partnership with $35M investment, securing exclusive North American ad monetization rights through 2029 while focusing on growing the Connected TV platform's market presence.
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Perion reports Q2 2025 revenue increases as advertising solutions business returns to growth
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Perion reports Q2 2025 revenue increases as advertising solutions business returns to growth
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PPC Land
Perion reports Q2 2025 revenue increases as advertising solutions business returns to growth
Advertising technology company announces first year-over-year revenue growth in solutions business since Q3 2023, driven by strong DOOH and retail media performance.
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NextDNS introduces DNS-level bypass for age verification systems
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NextDNS introduces DNS-level bypass for age verification systems
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PPC Land
NextDNS introduces DNS-level bypass for age verification systems
NextDNS launched DNS-level age verification bypass on August 16, 2025, using geo-spoofing technology to help users avoid uploading government IDs to websites requiring age checks.
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Google Expands iOS App Marketing Capabilities via @sejournal, @brookeosmundson
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Google Expands iOS App Marketing Capabilities via @sejournal, @brookeosmundson
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Search Engine Journal
Google Expands iOS App Marketing Capabilities
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt.
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Google's AI Max for Search campaigns deliver meh results, industry tests reveal
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Google's AI Max for Search campaigns deliver meh results, industry tests reveal
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PPC Land
Google's AI Max for Search campaigns deliver meh results, industry tests reveal
Google's latest AI Max for Search campaigns show mixed early results with majority of queries failing to convert.
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Google removes language targeting from search campaigns by 2025
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Google removes language targeting from search campaigns by 2025
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PPC Land
Google removes language targeting from search campaigns by 2025
Google will automatically detect user languages using artificial intelligence systems as manual campaign settings disappear from search advertising platform.
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Amazon shifts liability to sellers with new FBA inventory policy
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Amazon shifts liability to sellers with new FBA inventory policy
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PPC Land
Amazon shifts liability to sellers with new FBA inventory policy
Amazon introduces new inventory ownership rules affecting seller reimbursements for damaged FBA goods, transferring liability burden from marketplace to merchants.
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Meta faces investigation over AI bots talking to kids inappropriately
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Meta faces investigation over AI bots talking to kids inappropriately
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PPC Land
Meta faces investigation over AI bots talking to kids inappropriately
Meta faces growing pressure as internal documents reveal artificial intelligence guidelines permitting romantic interactions with minors and false medical information.