Don't miss out on the potential of voice search. This guide will show you how to make your content voice-friendly and increase your visibility.

Improve your PPC performance with a strong negative keyword strategy. Learn insights to reduce wasted ad spend and target the right audience.

Save time with Meta creative optimization by submitting one 9:16 image or video that utilizes a square safe zone. Use my safe zone template...

This includes a new hourly view of the data.

New study shows Google's AI Overviews appear in nearly half of searches, influencing how users interact with search results.

In fact, when combining Performance Max and search campaigns, advertisers are seeing a 32% decrease in cost per acquisition (CPA) and a 3x increase in return

AI Overviews will be able to handle more complex topics and multi-step questions, including advanced math equations, multimodal queries and coding.

Google announces Search improvements coming in 2025, powered by Gemini 2.0, expanding AI Overviews to handle complex queries.

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

Bridge the gap with C-levels: Unpack AI’s impact on SEO, from adoption trends to actionable strategies that deliver real business results.

Automattic complies with court order requiring it to remove the CSV file containing WP Engine's client list.

A look at where the ads product teams focused this year can give us a view into the year ahead.

Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring.

Google rolls out December 2024 core update, weeks after November update, capping off a year of notable algorithm changes.

Major consolidation in European e-commerce as Zalando plans to acquire About You, combining tech capabilities and fashion platforms.

New tool helps website owners monitor and block unauthorized AI bot access by enforcing robots.txt directives at the network level.

New tools reduce ad errors by 83% and optimize revenue through advanced features for Connected TV advertising management.

Recent lawsuit details how Character.ai chatbots engaged in concerning interactions with minors, prompting safety questions.

Google launches new 24-hour view in Search Console performance reports with improved data freshness and hourly granularity.

Privacy advocacy group noyb files complaint against BeReal over consent practices forcing users to accept data tracking or face daily popups.

Industry professionals highlight challenges with automated bidding and reduced targeting options across major advertising platforms.