Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.

Music recognition service reaches unprecedented milestone of 100 billion songs identified since its 2002 launch.

New research reveals exponential growth in true crime podcast listenership and its impact on solving cold cases and supporting victims.

Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles.

Snapchat unveils Family Center location tools, enabling parents to monitor teens' whereabouts and receive arrival notifications.

An examination of how demand curve analysis helps businesses optimize pricing and marketing decisions in competitive markets.

Users can now transfer premium domain names to Cloudflare's registrar service, expanding beyond standard domain offerings.

Years ago, we could expect the holiday CPM increase, but that hasn't always been the case in recent years. The bump is back this BFCM...

WSJ reports potential combination would create world's largest ad company, surpassing WPP with over $20 billion in revenue.

Perplexity AI reveals the design and implementation of its first advertising test, maintaining unbiased search results.

This guide covers various options, from user-friendly website builders to open-source solutions, to help you find the right WordPress alternative for your website.

We asked the same questions and got a wide range of expert opinions about AI Overviews, how they might impact the industry and where search might be going.

Cross-channel attribution isn't about chasing every click; it's about asking the right questions. What's really driving growth?

Reddit launches AI-powered search feature to help people find answers from community discussions, testing with US audience.

Use these Google Shopping, Maps and Gmail tools for last-minute holiday shopping.

Financial technology leader Bloomberg joins AOMedia to advance open standards for media compression and delivery solutions.

Amazon announces the end of its ad-supported Freevee platform, moving all content to Prime Video while maintaining free access.

Historic merger combines two advertising giants to create world's largest marketing services provider amid technological shifts.

WPForms WordPress plugin patches a high-severity vulnerability affecting up to 6 million websites

Meta will begin enforcing restrictions on customer list custom audiences for employment, housing, and financial products and services...

Google expands Product Studio to additional countries, an AI-powered tool for creating standout product visuals, helping businesses enhance listings and drive results with ease.