New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.

Tech giant's chief discusses competitive landscape and regulatory challenges amid rapid technological change.

Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.

NRF report reveals record-high returns impacting retail, with younger shoppers driving new return behaviors and retailers adapting policies.

New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.

Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.

Independent podcast company Acast acquires female-founded Wonder Media Network, forming new Acast Creative Studios division.

Rome's transport company ATAC awards 11-year contract for bus shelter modernization, including 747 digital panels and accessibility features.

Outbrain shareholders vote to approve major advertising technology merger with Teads, advancing plans for Q1 2025 completion.

Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.

Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.

Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.

Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features

Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.

Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.

Music recognition service reaches unprecedented milestone of 100 billion songs identified since its 2002 launch.

New research reveals exponential growth in true crime podcast listenership and its impact on solving cold cases and supporting victims.

Google announces exit from EU political ad market ahead of strict new transparency rules taking effect in 2025, citing technical hurdles.

Snapchat unveils Family Center location tools, enabling parents to monitor teens' whereabouts and receive arrival notifications.

An examination of how demand curve analysis helps businesses optimize pricing and marketing decisions in competitive markets.

Users can now transfer premium domain names to Cloudflare's registrar service, expanding beyond standard domain offerings.