Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide.

Join us as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to uncover 2025 priorities and challenges.

SEO success is defined by a strategy, but accomplished by follow through and implementation of daily, monthly, quarterly, and yearly tasks.

OpenAI hires Chrome veteran Darin Fisher, signaling plans to develop web browser challenging Google's market dominance.

Google Shopping has some helpful tips to share to help you maximize savings and minimize stress while shopping both in store and online this Cyber Five weekend.

Overwhelmed by AI tools for automation? Discover 13 powerful tools to streamline workflows, boost productivity, and automate repetitive tasks effortlessly.

The holiday season is the perfect time to connect with prospects and customers in a fun and memorable way. Here are 18 festive holiday marketing ideas to get your wheels turning.

Google Ads has introduced a new feature under the Conversions tab called "Create new chart", enabling advertisers to visualize their conversion data more

LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics.

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.

Nielsen reports broadcast TV reaches 24% share, marking highest viewership since January, fueled by sports and drama.

This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.

Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.

Apple's 2024 podcast rankings show True Crime, News, and Interview formats dominating listener preferences across multiple categories. Here's the complete analysis.

Amazon integrates Audible's complete audiobook library with Music Unlimited, offering subscribers one free audiobook monthly plus HD music.

The US Department of Justice and Google present closing arguments in antitrust case regarding alleged monopoly of digital ad market.

Automattic clones the premium ACF plugin and distributes it for free; the WordPress community responds with unanimous disapproval

Take a peek into the future of B2B influencer marketing and learn about the trends that are driving the industry forward.

The impact of brand building on SEO: Learn how product marketing and SEO can work together to amplify your online presence.

Enhance CTA is a new Advantage+ Creative enhancement that highlights key promotional phrases in your text. Here's how it works...

It's impossible to run large accounts manually. PPC scripts allow you to automate with confidence and Matt Carter has five great ones to add to your arsenal.