LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.

Meta brings voice-activated AI assistant to Ray-Ban smart glasses in France, Italy, Ireland and Spain, expanding European reach.

Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.

An update to GraphRAG improves AI search results with specific and comprehensive answers and more references to source materials

Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across different platforms.

Meta has begun to roll out the option for users in the EU to request seeing "less personalized ads" after pressure from regulators...

Wix is rolling out an AI-powered site visualization tool that simplifies site planning and accelerates the transition to site launch.

LinkedIn reports a rebound in marketing jobs, highlighting in-demand roles and a growing emphasis on collaborative skills.

Musi files lawsuit against Apple for breach of contract after App Store removal, citing unsubstantiated claims and lack of investigation.

YouTube introduces virtual tipping system "Gifts, Powered by Jewels" for vertical livestreams, challenging TikTok.

"Conversation started" is a new conversion type Google has introduced to track when users initiate a conversation via a brand's platform.

Learn how to secure support from the C-suite for SEO initiatives by showcasing the impact of campaigns beyond rankings and traffic.

DOJ demands Google divest Chrome to break search monopoly; Google slams proposal as radical and harmful to consumers.

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies.

Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.

New research shows how user experience directly impacts search performance and conversion rates.

Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.

Understand all the Facebook ad targeting options, how audiences are sourced, and how to know which is right for you in this complete guide.

New report on Google search data reveals shifts, with science sectors rising while commercial content sees declining engagement.

Prepare for the future of SEO, including how to use AI, build effective marketing funnels, and create targeted content to drive results in 2025.

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