An analysis of how Google's Performance Max campaigns are changing search results and impacting user experience.

IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.

Google Analytics introduces new quota log reporting features for improved data access tracking and API usage monitoring.

Digital marketing platform reports strong enterprise growth with new clients like Salesforce and HSBC; raises full-year 2024 guidance.

Federal judge rules news organizations lack standing in copyright management lawsuit over AI training data used by ChatGPT.

Automattic's WP Engine Tracker website blocked by Cloudflare for "suspected phishing"

JCDecaux posts 10.9% revenue growth in Q3 2024, reaching €948.2M, boosted by digital advertising and Paris Olympics impact.

Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.

First Public Working Draft of Audio Session API aims to revolutionize how web applications handle audio across multiple platforms.

Now that unique conversion metrics have been removed from Ads Manager, use First Conversion reporting instead. Here's how...

The Automattic-WP Engine dispute takes an ironic turn with the publication of a protest site on a new WP Engine Tracker domain

Expand your reach with international SEO. This guide explores the unique challenges and strategies for succeeding in global markets.

Maximize conversions with Performance Max for ecommerce. Learn how to implement a strategic approach for success in Google Ads.

Watch on-demand as we explore real-world strategies to increase brand search volume, backed by proven case studies from top brands.

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.

Conversion rate optimization helps you turn more web visitors into customers. Use these CRO marketing tips to boost conversion rates fast.

Advertising tech company Taboola posts 20% revenue growth to $433M in Q3 2024, showing momentum in partnerships and AI adoption.

Record-breaking quarter shows AppLovin's AI-powered advertising platform AXON driving 39% revenue surge and 300% profit growth.

New rules will give publishers the ability to block all AI Training bots using currently available standards

Google updates Customer Match policy to include grace period before account suspensions, focusing on user experience protection.

UK regulator finds ongoing competition concerns in Google's revised Privacy Sandbox approach despite user choice on cookies.