Nielsen's latest TV viewing data shows streaming decline in Mexican households as traditional platforms maintain dominance.

Google enhances Travel Feeds in Search Ads for hotels, showing 20% higher engagement, with plans to expand to car rentals and events.

Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.

Google published a new guide on using Google Trends for search marketing, a useful introduction to how to use it for SEO

Make your content shine with the help of great writers. Explore these top tips for finding experienced content writers for your website.

Taken in isolation, these rulings are relatively insignificant, however they fit within a wider body of study that we can expect to see more of in the coming

What's going on with the Event Testing tool in Events Manager? I often use this to test events, but it does not seem to be working right now.

Google's John Mueller addresses AI adoption concerns, emphasizing its permanence in tech while cautioning against industry hype.

Discover how to thrive in an AI era with Travis Tallent's SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing…

Forbes, CNN, WSJ see massive traffic drops in affiliate content as Google's new algorithm targets non-core site sections.

Leading UK publisher implements Taboola's AI recommendations across 60+ news sites reaching 15 million monthly readers.

New Microsoft Advertising data reveals Performance Max campaigns deliver 13% higher CTR and 24% more impressions in Copilot tests.

IAB Tech Lab's "Ad Format Idol" initiative aims to standardize Connected TV ad formats, addressing key industry challenges.

FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement.

Learn what PPC means, how pay-per-click advertising works, pricing models, platforms, and current statistics in digital marketing.

Google's latest favicon documentation update reduces minimum size to 8x8 pixels while maintaining quality standards for search results.

I use Advantage+ Audience in most cases now, but there are exceptions. Here's how Meta could improve it...

Analysis reveals how Supply-Side Platform curation drives value by reducing data loss and boosting efficient audience targeting.

The breakdown by audience segments helps you see how much remarketing happens naturally. But it's leaving out some important groups.

Compression can be used by search engines to detect low-quality pages. Although not widely known, it's useful foundational knowledge for SEO

Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising.