New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.

New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions.

Matt Mullenweg claimed that WP Engine is attempting to curtail his right to free speech. Many on social media disputed his characterization.

Discover how Google and Microsoft Ads simplify managing connected TV (CTV) ads alongside search PPC campaigns, reducing complexity and costs.

Stay ahead in the digital landscape with an effective SEO strategy. Keep up with the latest best practices and adapt to algorithm changes for maximum visibility.

Learn why traditional SEO best practices might be holding you back, along with proven strategies for aligning your team and gaining executive buy-in.

Are you violating Meta's custom audience terms? This is something I wrote about more than a decade ago, and it remains relevant today.

With Travel Feeds in Search Ads, advertisers can easily use the rich data in travel feeds — from prices to images — to drive better performance.

Use these positioning statement examples and templates to craft a positioning statement that sets your business apart from your competitors.

A study finds Google's AI overviews provide misleading or inaccurate information in 43% of finance-related searches.

Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.

Google will remove the sitelinks search box in November due to declining usage. Search rankings are unaffected.

Gain valuable insights into PPC marketing with lessons on mastering fundamentals, leveraging community knowledge, and focusing on data for optimal results.

Unauthorized modifications to a client's Google Ads account by a representative raise compliance questions and industry-wide debate.

Google expands Travel Feeds in Search Ads, allowing hotel advertisers to display more detailed information in search results

Google announces removal of sitelinks search box from search results, effective November 21, 2024. Learn about impacts and actions.

New research challenges the view that strict EU tech regulations hinder innovation, pointing to other factors behind the US-EU tech gap.

Explore how Wikipedia is evolving to meet the challenges posed by AI, ensuring its relevance and reliability in the digital age.

John Mueller's answer on content length challenged assumptions and encouraged a different approach to content strategy.

Let's explore new ways to use “search data.” We’ll talk through sources, which data to pull, and how to use it to arrive at powerful insights, fast. From @sejournal, and @torylynne from @graydotco.