New saved segments feature in Google Analytics enables property-wide data sharing and collaborative analysis.

Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.

Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.

New framework provides roadmap for public sector AI adoption, highlighting trends and challenges across G7 countries while emphasizing ethical deployment and citizen trust.

Google will begin accepting ads for charity raffles and prize draws in the UK, with new verification requirements.

Explore how Reddit threads maintain high Google rankings despite content issues, raising questions about search quality and fairness.

Spotify rolls out music videos beta to 85 additional markets, boosting artist-fan engagement for Premium subscribers worldwide.

Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.

New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.

New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions.

Matt Mullenweg claimed that WP Engine is attempting to curtail his right to free speech. Many on social media disputed his characterization.

Discover how Google and Microsoft Ads simplify managing connected TV (CTV) ads alongside search PPC campaigns, reducing complexity and costs.

Stay ahead in the digital landscape with an effective SEO strategy. Keep up with the latest best practices and adapt to algorithm changes for maximum visibility.

Learn why traditional SEO best practices might be holding you back, along with proven strategies for aligning your team and gaining executive buy-in.

Are you violating Meta's custom audience terms? This is something I wrote about more than a decade ago, and it remains relevant today.

With Travel Feeds in Search Ads, advertisers can easily use the rich data in travel feeds — from prices to images — to drive better performance.

Use these positioning statement examples and templates to craft a positioning statement that sets your business apart from your competitors.

A study finds Google's AI overviews provide misleading or inaccurate information in 43% of finance-related searches.

Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts.

Google will remove the sitelinks search box in November due to declining usage. Search rankings are unaffected.