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DoubleVerify expands video ad measurement to Spotify Ads Manager
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DoubleVerify expands video ad measurement to Spotify Ads Manager
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PPC Land
DoubleVerify expands video ad measurement to Spotify Ads Manager
DoubleVerify integrates with Spotify Ads Manager, offering fraud and viewability measurement for video campaigns, boosting ad effectiveness.
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Fly for Less: Google's new secret weapon for finding rock-bottom airfares
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Fly for Less: Google's new secret weapon for finding rock-bottom airfares
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PPC Land
Fly for Less: Google's new secret weapon for finding rock-bottom airfares
Unlock hidden flight deals with Google's game-changing 'Cheapest' tab.
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Google Ads API v18 introduces new features for Performance Max and reporting
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Google Ads API v18 introduces new features for Performance Max and reporting
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PPC Land
Google Ads API v18 introduces new features for Performance Max and reporting
Latest update brings enhanced reporting capabilities, budget recommendations, and audience targeting improvements for advertisers.
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Google Ads simplifies Video Experiments to boost creative performance
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Google Ads simplifies Video Experiments to boost creative performance
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PPC Land
Google Ads simplifies Video Experiments to boost creative performance
New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.
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YouTube shakes up pricing: introduces Premium Lite and hikes standard rates
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YouTube shakes up pricing: introduces Premium Lite and hikes standard rates
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PPC Land
YouTube shakes up pricing: introduces Premium Lite and hikes standard rates
YouTube introduces Premium Lite in select countries and raises standard Premium prices globally, reshaping its subscription model.
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FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices
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FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices
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PPC Land
FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices
New Federal Trade Commission rule aims to make subscriptions easier to cancel and crack down on unfair negative option marketing.
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NotebookLM Update: AI-powered audio summaries and business pilot launch
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NotebookLM Update: AI-powered audio summaries and business pilot launch
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PPC Land
NotebookLM Update: AI-powered audio summaries and business pilot launch
Google enhances NotebookLM with customizable Audio Overviews and introduces a business version, expanding AI-assisted research capabilities.
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Political Podcasts surge 28% in U.S. Podcast Ranker ahead of 2024 election
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Political Podcasts surge 28% in U.S. Podcast Ranker ahead of 2024 election
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PPC Land
Political Podcasts surge 28% in U.S. Podcast Ranker ahead of 2024 election
Triton Digital's September 2024 report shows political podcast growth, demographic shifts, and top rankers in U.S. podcast landscape.
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Google Analytics launches Shared Segments for enhanced data analysis
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Google Analytics launches Shared Segments for enhanced data analysis
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PPC Land
Google Analytics launches Shared Segments for enhanced data analysis
New saved segments feature in Google Analytics enables property-wide data sharing and collaborative analysis.
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Google halts US Election Ads after polls close: 2024 Policy Update
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Google halts US Election Ads after polls close: 2024 Policy Update
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PPC Land
Google halts US Election Ads after polls close: 2024 Policy Update
Google announces temporary pause on US election-related ads post-voting in 2024. Learn about new policy impacts and exceptions.
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Yahoo expands identity solutions to CTV and publishers, boosting ad targeting
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Yahoo expands identity solutions to CTV and publishers, boosting ad targeting
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PPC Land
Yahoo expands identity solutions to CTV and publishers, boosting ad targeting
Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.
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G7 launches Toolkit to guide responsible AI use in Government
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G7 launches Toolkit to guide responsible AI use in Government
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PPC Land
G7 launches Toolkit to guide responsible AI use in Government
New framework provides roadmap for public sector AI adoption, highlighting trends and challenges across G7 countries while emphasizing ethical deployment and citizen trust.
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Google updates UK gambling ad policy to include charity raffles
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Google updates UK gambling ad policy to include charity raffles
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PPC Land
Google updates UK gambling ad policy to include charity raffles
Google will begin accepting ads for charity raffles and prize draws in the UK, with new verification requirements.
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Google's Reddit favoritism: How low-quality threads dominate search results
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Google's Reddit favoritism: How low-quality threads dominate search results
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PPC Land
Google's Reddit favoritism: How low-quality threads dominate search results
Explore how Reddit threads maintain high Google rankings despite content issues, raising questions about search quality and fairness.
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Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws
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Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws
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PPC Land
Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws
Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.
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TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%
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TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%
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PPC Land
TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%
New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.