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Amazon Ads expands measurement and targeting capabilities with AMC
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Amazon Ads expands measurement and targeting capabilities with AMC
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Amazon Ads expands measurement and targeting capabilities with AMC
Amazon Ads unveils new tools for product launches, audience targeting, and measurement to help brands maximize advertising impact across channels.
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Amazon unveils AI Creative Studio and Audio Generator for advertisers
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Amazon unveils AI Creative Studio and Audio Generator for advertisers
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Amazon unveils AI Creative Studio and Audio Generator for advertisers
New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.
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Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization
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Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization
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PPC Land
Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization
Amazon's new Optimal Frequency solution helps advertisers maximize campaign performance through data-driven insights and automated recommendations.
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YouTube expands Shorts to 3 minutes, adds AI soundtracks and new Creator Tools
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YouTube expands Shorts to 3 minutes, adds AI soundtracks and new Creator Tools
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YouTube expands Shorts to 3 minutes, adds AI soundtracks and new Creator Tools
YouTube updates Shorts with longer videos, AI-generated music, improved drafts, and new sponsorship features for creators.
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Gen Z to drive $2 Trillion in Indian consumer spending by 2035
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Gen Z to drive $2 Trillion in Indian consumer spending by 2035
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PPC Land
Gen Z to drive $2 Trillion in Indian consumer spending by 2035
Snap Inc. and BCG report shows Gen Z already influences $860 billion in spending, with unique shopping behaviors reshaping retail.
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Snap unveils first developer-created lenses for new spectacles AR glasses
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Snap unveils first developer-created lenses for new spectacles AR glasses
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Snap unveils first developer-created lenses for new spectacles AR glasses
Innovative AR experiences for Snap's latest Spectacles include calligraphy, origami, and gaming, showcasing platform potential.
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WP Fusion developer wins trademark dispute with Automattic over plugin use
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WP Fusion developer wins trademark dispute with Automattic over plugin use
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WP Fusion developer wins trademark dispute with Automattic over plugin use
Automattic agrees to remove WP Fusion Lite from WordPress.com after cease and desist, highlighting open-source trademark issues.
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Google unveils techniques to boost marketing with search data
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Google unveils techniques to boost marketing with search data
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Google unveils techniques to boost marketing with search data
Learn how businesses can leverage Google Trends for vertical analysis, competitor benchmarking, brand monitoring, and keyword research.
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IAB Tech Lab releases AI in Advertising Primer: Guide for Industry Professionals
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IAB Tech Lab releases AI in Advertising Primer: Guide for Industry Professionals
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IAB Tech Lab releases AI in Advertising Primer: Guide for Industry Professionals
New primer helps organizations understand AI, evaluate use cases, and align with brand requirements in digital advertising.
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DoubleVerify expands video ad measurement to Spotify Ads Manager
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DoubleVerify expands video ad measurement to Spotify Ads Manager
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DoubleVerify expands video ad measurement to Spotify Ads Manager
DoubleVerify integrates with Spotify Ads Manager, offering fraud and viewability measurement for video campaigns, boosting ad effectiveness.
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Fly for Less: Google's new secret weapon for finding rock-bottom airfares
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Fly for Less: Google's new secret weapon for finding rock-bottom airfares
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Fly for Less: Google's new secret weapon for finding rock-bottom airfares
Unlock hidden flight deals with Google's game-changing 'Cheapest' tab.
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Google Ads API v18 introduces new features for Performance Max and reporting
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Google Ads API v18 introduces new features for Performance Max and reporting
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PPC Land
Google Ads API v18 introduces new features for Performance Max and reporting
Latest update brings enhanced reporting capabilities, budget recommendations, and audience targeting improvements for advertisers.
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Google Ads simplifies Video Experiments to boost creative performance
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Google Ads simplifies Video Experiments to boost creative performance
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PPC Land
Google Ads simplifies Video Experiments to boost creative performance
New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.
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YouTube shakes up pricing: introduces Premium Lite and hikes standard rates
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YouTube shakes up pricing: introduces Premium Lite and hikes standard rates
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YouTube shakes up pricing: introduces Premium Lite and hikes standard rates
YouTube introduces Premium Lite in select countries and raises standard Premium prices globally, reshaping its subscription model.
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FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices
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FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices
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FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices
New Federal Trade Commission rule aims to make subscriptions easier to cancel and crack down on unfair negative option marketing.
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NotebookLM Update: AI-powered audio summaries and business pilot launch
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NotebookLM Update: AI-powered audio summaries and business pilot launch
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PPC Land
NotebookLM Update: AI-powered audio summaries and business pilot launch
Google enhances NotebookLM with customizable Audio Overviews and introduces a business version, expanding AI-assisted research capabilities.