Google's John Mueller says don't obsess over SEO tool numbers. Instead, make great content people actually want.

Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality.

Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.

Google announces key leadership shifts and team restructuring to accelerate AI integration and enhance search capabilities.

Google eliminates Performance Max priority over Standard Shopping, reshaping advertisers' holiday strategies.

Back in April, Meta began rolling out Opportunity Score. Well, now it seems to have disappeared. Has Meta abandoned it?

Unlock the power of robots.txt: Learn how to use robots.txt to block unnecessary URLs and improve your website's SEO strategy.

In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.

Online reviews can make or break your business's click-through rates, traffic, sales, and more. Here's how reviews impact your business.

Case 3:24-cv-06917-AMO exposes alleged extortion and cyber attacks, with WPEngine seeking to halt Automattic and Mullenweg's actions.

GGRecon closes after Google's Helpful Content Update impacts traffic, raising concerns about small publishers' viability.

New ADMaP protocol enables secure, privacy-compliant digital ad attribution amid evolving data privacy landscape.

Apple unveils iPad mini with A17 Pro, Apple Intelligence, and Apple Pencil Pro support, starting at $499 for 128GB.

Let's discuss how we got here with ad targeting. It's not by accident. There are clear motivating factors that led us here.

Google unveils an AI-powered overhaul of its Shopping platform, aiming to revolutionize how users discover and purchase products online.

Partnership with Scope3 aims to decarbonize mobile advertising, offering emission measurement and reduction strategies.

Discover everything you need to know about TikTok coins, including how to use them and their value in this comprehensive guide.

New AI-powered features streamline article summarization, data extraction, and report creation for market intelligence professionals.

Amazon Ads announces innovations in campaign management, data integration, and AI-driven optimization for its Demand-side Platform.

Amazon Ads unveils new tools for product launches, audience targeting, and measurement to help brands maximize advertising impact across channels.

New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.