Discover the truth about backlinks for your SEO strategy. Learn how to create a natural backlink profile that drives audience demand and builds trust.

Traditionally paid search has been used to capture interest that a user is expressing, but it can also be used to generate awareness and stimulate interest

Semrush has acquired Search Engine Land. What does it mean for the industry, competitors, our community?

Here are 7 essential areas to audit now to ensure your site stands out during Black Friday and Cyber Monday (BFCM) 2024.

Get ready for the holiday rush with our ultimate feed optimization guide! From trending search terms to real-time updates and cross-channel consistency, learn how to maximize every sale this season. Don’t leave money on the table—download our checklist and…

Google's John Mueller says don't obsess over SEO tool numbers. Instead, make great content people actually want.

Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality.

Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.

Google announces key leadership shifts and team restructuring to accelerate AI integration and enhance search capabilities.

Google eliminates Performance Max priority over Standard Shopping, reshaping advertisers' holiday strategies.

Back in April, Meta began rolling out Opportunity Score. Well, now it seems to have disappeared. Has Meta abandoned it?

Unlock the power of robots.txt: Learn how to use robots.txt to block unnecessary URLs and improve your website's SEO strategy.

In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.

Online reviews can make or break your business's click-through rates, traffic, sales, and more. Here's how reviews impact your business.

Case 3:24-cv-06917-AMO exposes alleged extortion and cyber attacks, with WPEngine seeking to halt Automattic and Mullenweg's actions.

GGRecon closes after Google's Helpful Content Update impacts traffic, raising concerns about small publishers' viability.

New ADMaP protocol enables secure, privacy-compliant digital ad attribution amid evolving data privacy landscape.

Apple unveils iPad mini with A17 Pro, Apple Intelligence, and Apple Pencil Pro support, starting at $499 for 128GB.

Let's discuss how we got here with ad targeting. It's not by accident. There are clear motivating factors that led us here.

Google unveils an AI-powered overhaul of its Shopping platform, aiming to revolutionize how users discover and purchase products online.

Partnership with Scope3 aims to decarbonize mobile advertising, offering emission measurement and reduction strategies.