Discover what the Google Travel takeover means for SEO. Learn how to adjust your strategy to turn this growth into an opportunity.

Understand the importance of click-through rate (CTR) and how it impacts your Ad Rank and Quality Score in paid search advertising.

While a simplified approach is recommended for all budgets, it's especially the case for small budget advertisers. Here's why...

The new AI-powered Google Shopping update comes with features like dynamic filters, virtual try-ons and personalized homefeeds and deals.

YouTube announces updates, introducing new features across all platforms in response to user feedback.

Google's Popular Products feature reshapes e-commerce search visibility. Learn who benefits and how to optimize.

Meta announces significant updates to its Platform Terms and Developer Policies, set to take effect on February 3, 2025.

Leading SaaS platform Semrush expands its reach by acquiring Search Engine Land and other Third Door Media properties.

Nielsen report shows 3.2% increase in TV viewing time for September 2024, with streaming services reaching 8.8% of total viewership.

Taboola introduces Abby, a Generative AI tool streamlining ad campaign creation and management for advertisers of all levels.

LinkedIn expands its ad offerings with new video options and enhanced automated campaigns, streamlining the ad creation process for marketers.

Google's new Video ad experiment tool simplifies A/B testing, allowing advertisers to easily test creative variations and quickly gather results.

Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase.

Discover the truth about backlinks for your SEO strategy. Learn how to create a natural backlink profile that drives audience demand and builds trust.

Traditionally paid search has been used to capture interest that a user is expressing, but it can also be used to generate awareness and stimulate interest

Semrush has acquired Search Engine Land. What does it mean for the industry, competitors, our community?

Here are 7 essential areas to audit now to ensure your site stands out during Black Friday and Cyber Monday (BFCM) 2024.

Get ready for the holiday rush with our ultimate feed optimization guide! From trending search terms to real-time updates and cross-channel consistency, learn how to maximize every sale this season. Don’t leave money on the table—download our checklist and…

Google's John Mueller says don't obsess over SEO tool numbers. Instead, make great content people actually want.

Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality.

Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.