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Snapchat expands ad reach with new placements in chat and map
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Snapchat expands ad reach with new placements in chat and map
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PPC Land
Snapchat expands ad reach with new placements in chat and map
Snapchat introduces Sponsored Snaps in Chat and Promoted Places on Snap Map to boost revenue and user engagement.
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Google expands Store Ratings to 4 new english-speaking countries
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Google expands Store Ratings to 4 new english-speaking countries
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PPC Land
Google expands Store Ratings to 4 new english-speaking countries
Google's Store ratings feature, previously available in the US, now reaches shoppers in Australia, Canada, India, and the UK.
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Google clarifies Video Inventory Restrictions for publishers in explainer video
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Google clarifies Video Inventory Restrictions for publishers in explainer video
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PPC Land
Google clarifies Video Inventory Restrictions for publishers in explainer video
A recent Google video breaks down key aspects of video inventory restrictions, offering publishers clear guidance on monetization rules.
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European Data Protection Board unveils work programme for 2024-2025
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European Data Protection Board unveils work programme for 2024-2025
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PPC Land
European Data Protection Board unveils work programme for 2024-2025
EDPB releases new work plan focused on enhancing data protection guidance, enforcement and global cooperation.
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Industry anti-fraud efforts save advertisers $10.8 Billion in 2023
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Industry anti-fraud efforts save advertisers $10.8 Billion in 2023
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PPC Land
Industry anti-fraud efforts save advertisers $10.8 Billion in 2023
TAG study reveals 92% reduction in invalid traffic losses due to collaborative anti-fraud initiatives in digital advertising.
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Amazon to offer Apple TV+ as add-on subscription for Prime Video customers
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Amazon to offer Apple TV+ as add-on subscription for Prime Video customers
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PPC Land
Amazon to offer Apple TV+ as add-on subscription for Prime Video customers
Amazon expands Prime Video offerings, adding Apple TV+ as a subscription option for US customers later this month.
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Acast partners with Initium Media to expand chinese-language podcast reach
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Acast partners with Initium Media to expand chinese-language podcast reach
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PPC Land
Acast partners with Initium Media to expand chinese-language podcast reach
Global podcast company Acast teams up with digital media outlet Initium to grow podcasting in Chinese-speaking markets.
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IAS and DoubleVerify expand Brand Safety controls on Meta platforms
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IAS and DoubleVerify expand Brand Safety controls on Meta platforms
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PPC Land
IAS and DoubleVerify expand Brand Safety controls on Meta platforms
New pre-screening tools from IAS and DoubleVerify aim to enhance brand suitability for advertisers on Facebook and Instagram.
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The Lord of The Links: Links of Power [Webinar] via @sejournal, @hethr_campbell
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The Lord of The Links: Links of Power [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
The Lord of The Links: Links of Power
Learn the key stages of a successful link-building campaign—from site finding and outreach to content creation and beyond.