Social platforms are tackling ad fatigue by implementing advanced strategies like personalized content, frequency capping, and innovative ad formats.

Internet Archive hit by second breach in two weeks, exposing 800,000 support tickets. User data at risk. Security measures underway.

The Legal SEO Conference brings together top SEO experts who specialize in helping law firms dominate search engine results.

Discover how Gen Z is utilizing social media and what marketers need to know to effectively reach this unique audience.

In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.

Discover 16 paid SEO tools that are worth the investment. Learn about key features, use cases, and tips to maximize their potential.

Get insights into Google's first major antitrust case. Learn how this trial could shape the future of SEO and restore competition in search.

Do you create separate ad sets for different groups of interests and behaviors? Here's why you should reconsider that approach...

Reddit announced their keyword targeting expansion today, available on both feed and conversation ad placements. Also announced were AI keyword suggestions to help bolster performance.

Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.

Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.

AI error connects former Funcom artist's phone to corporate office, sparking privacy concerns and potential GDPR issues.

Google shares actionable tips on using Google Trends for competitor insights, brand awareness analysis, and forecasting product demand

New feature promises improved measurement signals and data durability through first-party infrastructure integration with Cloudflare.

Google introduces "Tag has stopped sending data" and "Tag found too low on page" diagnostics to improve measurement accuracy.

Google Ads is implementing a new data retention policy effective Nov. 13, which could impact long-term trend analysis and ad reporting.

Google's 11-year data retention policy for Ads reporting takes effect November 2024, impacting long-term analytics capabilities.

Thomas Eccel breaks down the upcoming shift to Demand Gen campaigns, highlighting key benefits and potential drawbacks for advertisers.

Discover how Google Analytics' new Realtime pages report provides instant visibility into user activity, enhancing decision-making for businesses.

Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.

Uncover the meaning behind TikTok's puzzling 'shared with you' tag and its impact on user privacy and social connections.