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Privacy-enhanced retargeting recovers nearly half of ad performance, study finds
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Privacy-enhanced retargeting recovers nearly half of ad performance, study finds
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PPC Land
Privacy-enhanced retargeting recovers nearly half of ad performance, study finds
Research on 2,000+ advertisers shows Google's Privacy Sandbox recovers 46% of ad clicks lost from cookie removal.
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Automattic: 8.4% staff cut amid escalating WordPress legal battles
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Automattic: 8.4% staff cut amid escalating WordPress legal battles
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PPC Land
Automattic: 8.4% staff cut amid escalating WordPress legal battles
Automattic implements voluntary buyout as WordPress ecosystem faces legal turmoil. WP Engine lawsuit, trademark disputes unfold.
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Mozilla expands into digital advertising with privacy-focused approach
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Mozilla expands into digital advertising with privacy-focused approach
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PPC Land
Mozilla expands into digital advertising with privacy-focused approach
Mozilla's new strategy aims to balance commercial interests and user privacy in online advertising landscape.
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IAB Europe and Microsoft reveal widespread AI adoption in digital advertising
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IAB Europe and Microsoft reveal widespread AI adoption in digital advertising
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PPC Land
IAB Europe and Microsoft reveal widespread AI adoption in digital advertising
New research shows 91% of industry pros use generative AI, despite knowledge gaps. Key insights on adoption and challenges.
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Brendon Kraham on AI in Search: new frontiers for advertisers in 2024
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Brendon Kraham on AI in Search: new frontiers for advertisers in 2024
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PPC Land
Brendon Kraham on AI in Search: new frontiers for advertisers in 2024
Google VP Brendon Kraham details how AI-powered search innovations are reshaping advertising strategies and user behavior.
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Krefeld's retail apocalypse: a stark warning for small cities in the digital age
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Krefeld's retail apocalypse: a stark warning for small cities in the digital age
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PPC Land
Krefeld's retail apocalypse: a stark warning for small cities in the digital age
Explore how Krefeld, Germany exemplifies the devastating impact of e-commerce on small city economies and urban landscapes.
New post by PPC Land 🔥
EC probes Social Media Giants on recommender systems under DSA
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EC probes Social Media Giants on recommender systems under DSA
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PPC Land
EC probes Social Media Giants on recommender systems under DSA
European Commission requests detailed information from YouTube, Snapchat, and TikTok about their algorithmic recommender systems under the Digital Services Act.
New post by Search Engine Journal 🔥
How To Set Up Your First Paid Search Campaign via @sejournal, @brookeosmundson
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How To Set Up Your First Paid Search Campaign via @sejournal, @brookeosmundson
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Search Engine Journal
How To Set Up Your First Paid Search Campaign
Learn how to set up a successful paid search campaign, ensuring you’re equipped with the knowledge to make informed decisions that lead to positive results.
New post by Search Engine Journal 🔥
Faceted Navigation: Best Practices For SEO via @sejournal, @natalieannhoben
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Faceted Navigation: Best Practices For SEO via @sejournal, @natalieannhoben
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Search Engine Journal
Faceted Navigation: Best Practices For SEO
Discover how faceted navigation can solve the challenges posed by large ecommerce websites with thousands of pages.
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Google Analytics blocking methods, solutions, and tests in 2024
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Google Analytics blocking methods, solutions, and tests in 2024
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PPC Land
Google Analytics blocking methods, solutions, and tests in 2024
Himanshu Sharma and Jason expose GA blocking trends, offer mitigation strategies, and share crucial testing methods.
New post by Search Engine Journal 🔥
Optimizing International PPC Campaigns: Best Practices For Keyword Localization via @sejournal, @brookeosmundson
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Optimizing International PPC Campaigns: Best Practices For Keyword Localization via @sejournal, @brookeosmundson
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Search Engine Journal
Optimizing International PPC Campaigns: Best Practices For Keyword Localization
Unlock the potential of international PPC campaigns. Discover best practices for keyword localization, geo-specific bid adjustments, and more.
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Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies via @sejournal, @lorenbaker
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Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies via @sejournal, @lorenbaker
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Search Engine Journal
Leverage Search Intent & Boost Your Visibility With These Expert SEO Strategies
Join us LIVE on September 25th as we present first-party research data and provide actionable insights to help you improve your site’s organic visibility.
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The Must-Attend Event For Publishers: News & Editorial SEO Summit via @sejournal, @NewsSEO_
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The Must-Attend Event For Publishers: News & Editorial SEO Summit via @sejournal, @NewsSEO_
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Search Engine Journal
The Must-Attend Event For Publishers: News & Editorial SEO Summit
Join NESS 2024 for access to the smartest minds in the news, SEO & publishing industries as they share their insights and expertise.
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Google Updates Robots.txt Policy: Unsupported Fields Are Ignored via @sejournal, @MattGSouthern
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Google Updates Robots.txt Policy: Unsupported Fields Are Ignored via @sejournal, @MattGSouthern
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Search Engine Journal
Google Updates Robots.txt Policy: Unsupported Fields Are Ignored
Google limits robots.txt support to four fields, clarifying its stance on unsupported directives.