These Halloween Instagram captions will fill your feeds and delight your followers, no matter what type of business you promote.

Meta is rolling out a new metric, Average Purchases Conversion Value, to better analyze revenue-based performance of e-commerce ads.

Should your brand be on Snapchat? Find out the answer, as well as everything you need to get started on the platform, in this guide.

In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.

Learn how Google Ads' AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools.

This is where Consent Management Platforms (CMPs) become essential. CMPs simplify the process of collecting, managing, and storing user consent for cookies.

If you're an advertiser or manage a Facebook page, you know all about these email scams where they pose as Facebook or Meta. Do this...

Get practical strategies to reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

Site Links allow you to highlight three or more extra links below your ad creative. Now you can customize the thumbnail image or icon.

Collaboration aims to enhance Yahoo's email marketing and audience targeting using Zeta's AI platform for improved engagement.

YouTube introduces AI tools for video generation, content ideation, and community engagement to empower creators and viewers.

YouTube launches Communities, a dedicated space for creators and fans to interact beyond video comments, set to expand in 2025.

New 'Hype' tool on YouTube allows viewers to promote videos from smaller channels, aiming to increase discoverability.

Microsoft Clarity integration with HubSpot recognized as crucial tool for marketers, offering enhanced user insights and streamlined workflows.

Roku introduces a self-service platform for CTV ads, offering performance-focused tools and Shopify integration for marketers.

Google reports minor attribution problem for some Ad Manager users, affecting limited Private Auction impressions in reporting data. Updates expected.

Explore built-in and user-defined variables in Google Tag Manager for enhanced web tracking and analysis.

YouTube raises Premium subscription costs significantly in multiple countries, sparking user backlash and cancellations.

FTC report finds social media firms engaged in "vast surveillance," calls for new privacy laws amid industry pushback.

Amazon launches Project Amelia, an AI assistant using Bedrock to provide tailored business insights for sellers in its marketplace.