New post by PPC Land 🔥
Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly
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Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly
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PPC Land
Viant COO warns: The Trade Desk's TV OS may create CTV advertising monopoly
Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.
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Instagram expands Reminder Ad features for developers via Marketing API
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Instagram expands Reminder Ad features for developers via Marketing API
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PPC Land
Instagram expands Reminder Ad features for developers via Marketing API
Instagram has rolled out new capabilities for reminder ads through its Marketing API, addressing a longstanding gap between its Ads Manager and API offerings.
New post by PPC Land 🔥
Apple unveils iPhone 16 lineup with Powerful A18 Chip and AI Features
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Apple unveils iPhone 16 lineup with Powerful A18 Chip and AI Features
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PPC Land
Apple unveils iPhone 16 lineup with Powerful A18 Chip and AI Features
New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.
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Google implements new frameworks for transatlantic data transfers
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Google implements new frameworks for transatlantic data transfers
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PPC Land
Google implements new frameworks for transatlantic data transfers
Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.
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StackAdapt and Adsquare launch integrated Footfall Attribution solution
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StackAdapt and Adsquare launch integrated Footfall Attribution solution
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PPC Land
StackAdapt and Adsquare launch integrated Footfall Attribution solution
New partnership enables advertisers to track in-store visits after digital ad exposure, enhancing campaign optimization across global markets.
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Google enhances Looker Studio with AI, new connectors, and pivot table features
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Google enhances Looker Studio with AI, new connectors, and pivot table features
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PPC Land
Google enhances Looker Studio with AI, new connectors, and pivot table features
Looker Studio adds Gemini-powered analytics, 5 partner connectors, and pivot table text wrapping in latest update.
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Microsoft clarifies when and how websites should use IndexNow protocol
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Microsoft clarifies when and how websites should use IndexNow protocol
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PPC Land
Microsoft clarifies when and how websites should use IndexNow protocol
Bing's Product Manager provides detailed guidance on optimal IndexNow usage for various industries to enhance search engine indexing.
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California's AB 3048: New law mandates privacy opt-out in Browsers and Phones
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California's AB 3048: New law mandates privacy opt-out in Browsers and Phones
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PPC Land
California's AB 3048: New law mandates privacy opt-out in Browsers and Phones
Assembly Bill 3048 requires web browsers and mobile OS to include easy opt-out settings for data sharing by 2026.
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Google Antitrust Case: Parties disagree on remedy proceedings schedule
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Google Antitrust Case: Parties disagree on remedy proceedings schedule
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PPC Land
Google Antitrust Case: Parties disagree on remedy proceedings schedule
DOJ, state plaintiffs and Google submit competing proposals for remedy phase timeline in ongoing antitrust lawsuit.
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Audience360 and ID5 join forces to address digital signal loss
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Audience360 and ID5 join forces to address digital signal loss
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PPC Land
Audience360 and ID5 join forces to address digital signal loss
Audience360's collaboration with ID5 and Adform yields impressive results in cookieless targeting, paving the way for future-proof digital advertising.
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Streaming the squatter struggle: Asian Andy's viral videos raise legal questions
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Streaming the squatter struggle: Asian Andy's viral videos raise legal questions
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PPC Land
Streaming the squatter struggle: Asian Andy's viral videos raise legal questions
Kick streamer battles squatter, sparking debate on property rights and new media. Viral videos raise legal and ethical questions.
New post by PPC Land 🔥
Report finds significant bias in BBC's coverage of Israel-Hamas war
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Report finds significant bias in BBC's coverage of Israel-Hamas war
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PPC Land
Report finds significant bias in BBC's coverage of Israel-Hamas war
Study analyzes over 8 million words of BBC content, revealing pro-Palestinian slant.
New post by Search Engine Journal 🔥
Why Content Is Important For SEO via @sejournal, @lorenbaker
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Why Content Is Important For SEO via @sejournal, @lorenbaker
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Search Engine Journal
Why Content Is Important For SEO
Discover the importance of content in SEO and how it contributes to search engine success. Learn how to provide a satisfying user experience with relevant and valuable content.
New post by Search Engine Journal 🔥
Google On Why Simple Factors Aren’t Ranking Signals via @sejournal, @martinibuster
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Google On Why Simple Factors Aren’t Ranking Signals via @sejournal, @martinibuster
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Search Engine Journal
Google On Why Simple Factors Aren’t Ranking Signals
John Mueller's explanation of why valid HTML and typos aren't ranking factors suggests why other characteristics likely aren't either
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Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
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Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
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Search Engine Journal
Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Unlock the power of Performance Max (PMax) campaigns for lead generation. Discover advanced strategies for maximizing your results.