This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.

IAB Europe introduces CreativeLi, a beta tool for compressing digital ad creatives while maintaining visual quality.

Google broadens availability of First Position ads on YouTube, allowing advertisers to reach target audiences across all content types.

Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.

TAG's Q3 2024 bulletin reveals surge in Russian and Chinese influence campaigns, with increased focus on geopolitical narratives.

A recent marketing newsletter made the claim that daily budgets will be replaced by weekly budgets, but it doesn't fully add up...

Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.

Instagram has rolled out new capabilities for reminder ads through its Marketing API, addressing a longstanding gap between its Ads Manager and API offerings.

New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.

Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.

SiriusXM, North America's leading audio entertainment company, has entered a new phase as an independent public entity with a simplified capital structure.

French broadcaster TF1 PUB teams up with Magnite to enhance streaming ad monetization.

New partnership enables advertisers to track in-store visits after digital ad exposure, enhancing campaign optimization across global markets.

Long-standing restrictions on frequency cap features frustrate small Reddit advertisers, impacting campaign optimization and competitiveness.

Partnership integrates Eyeota's audience solutions with Equativ's SSP, enhancing precision and reach in digital advertising.

Looker Studio adds Gemini-powered analytics, 5 partner connectors, and pivot table text wrapping in latest update.

Bing's Product Manager provides detailed guidance on optimal IndexNow usage for various industries to enhance search engine indexing.

Assembly Bill 3048 requires web browsers and mobile OS to include easy opt-out settings for data sharing by 2026.

DOJ, state plaintiffs and Google submit competing proposals for remedy phase timeline in ongoing antitrust lawsuit.

Professor Sandra Wachter's recent research reveals regulatory loopholes in the EU AI Act, Product Liability Directive, and AI Liability Directive that may fail to address key ethical issues in AI development.

Audience360's collaboration with ID5 and Adform yields impressive results in cookieless targeting, paving the way for future-proof digital advertising.