Google expands YouTube First Position ads, offering wider content reach and dynamic pricing through Display & Video 360.

OpenAI claims new o1 model excels in complex reasoning, outperforming humans in math, coding, and science tests.

URL parameters can be an SEO nightmare. Read how to handle them to improve crawling and indexing by Google.

Google shopping priority settings determine how Google selects which Shopping campaign to use when the same product appears in more than one campaign.

A Google algorithm change or update can either help or hurt you. Use these monitoring tools to track ranking fluctuations and SERP volatility.

Wix just celebrated their 100th podcast episode! Congrats, Wix. To quote Mordy Oberstein, Head of SEO Brand at Wix; “we talk a lot.” You sure do! It’s a

If you feel that Ads Manager is overcounting or undercounting conversions, or you just want more precise measurement, do this...

One options you may not have considered is Apple Search Ads. While this platform is still limited in how it can be used (mostly for the promotion of mobile

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.

Google AdSense broadens language options for Related Search in Auto Ads, now supporting French, Spanish, and Japanese.

MGID unveils comprehensive platform addressing monetization, audience acquisition, and engagement challenges for digital publishers

Google's updated Trending Now tool offers marketers and content creators powerful data on rising search trends and user behavior.

New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.

New technology aims to simplify data protection for businesses using first-party information.

Learn how to file a claim in the $115 million Oracle privacy settlement before the October 17, 2024 deadline.

This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.

IAB Europe introduces CreativeLi, a beta tool for compressing digital ad creatives while maintaining visual quality.

Google broadens availability of First Position ads on YouTube, allowing advertisers to reach target audiences across all content types.

Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.

TAG's Q3 2024 bulletin reveals surge in Russian and Chinese influence campaigns, with increased focus on geopolitical narratives.

A recent marketing newsletter made the claim that daily budgets will be replaced by weekly budgets, but it doesn't fully add up...