Google adds 'ineligibleRegion' property to video structured data, allowing publishers to specify regions where videos shouldn't appear in search results.

Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.

Study of 1M+ Google Ads reveals surprising trends in ad creative, challenging common beliefs about optimization strategies.

New AI-powered tool helps marketers evaluate video ads against YouTube's creative best practices framework.

Discover how the YouTube algorithm works to create videos that capture the attention of viewers and expand your brand reach.

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions.

Learn why branding is crucial for SEO success. Discover how building a strong brand can differentiate your business and attract loyal customers.

Google's John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations.

I ran a split test of three different targeting approaches to see how it impacted conversions and the quality of results...

Learn the basics of bandwagon advertising and see how seven successful brands use it to build brand trust and convert new customers.

Google integrates Internet Archive's Wayback Machine into search results, enabling easy access to older versions of webpages.

New WordPress plugin by Yoast co-founders helps users manage tasks, boost productivity and experience success

Thankfully, there is a difference between Google ads call tracking and the best Google ads call tracking. What's the difference? Context.

Google integrates Wayback Machine links into "About this result" panel, offering users access to previous webpage versions.

Google allows beer-related ads in Poland from October 1, 2024. Certification required. Other alcohol ads still banned.

Studies show both positive and negative effects of social media use on young people's wellbeing, with calls for improved safety measures.

Bluesky's latest update brings video sharing to the platform, enhancing user experience with 60-second clips and safety features.

Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse.

Stand out from other candidates in your job search. Find out how to identify the right marketing role and demonstrate your suitability to hiring managers.

Google introduces confidential matching, a new privacy technology for advertisers using secure data processing.

Confidential matching is a new way to securely connect your first-party data for our measurement and audience solutions.