Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.

I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results...

Meta tightens data restrictions on Business Tools, impacting advertisers' custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.

Stay ahead of the curve with SEO in the age of AI. Discover how AI is transforming the digital marketing landscape and get expert advice on integrating AI into your strategy.

How do you optimize your crawl budget? In this guide, discover the top tips to help make your website as crawlable as possible for SEO.

You want to get both image and video ads shown, but Meta always choses the static image version. Here's how you can leverage them both...

WordPress 6.6.2 contains 26 bug fixes, including one that corrects an issue causing pages to display incorrectly

Chrome ends support for First Input Delay metric, pushing developers to adopt holistic Interaction to Next Paint metric.

Google Chrome ends support for First Input Delay (FID) metric, prioritizing Interaction to Next Paint for web performance measurement.

EU's highest court affirms Google abused market dominance in shopping comparison services.

EU's highest court sides with European Commission in long-running tax dispute involving tech giant and Ireland.

Canada's Federal Court of Appeal finds Facebook failed to obtain meaningful consent and adequately safeguard Canadian user data between 2013-2015, overturning lower court decision.

New open-source solution aims to simplify reporting and improve performance for Demand Gen campaigns.

Google's John Mueller says that hierarchical headings have a slight impact, but fixing them won't change your rankings

Google adds 'ineligibleRegion' property to video structured data, allowing publishers to specify regions where videos shouldn't appear in search results.

Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.

Study of 1M+ Google Ads reveals surprising trends in ad creative, challenging common beliefs about optimization strategies.

New AI-powered tool helps marketers evaluate video ads against YouTube's creative best practices framework.

Discover how the YouTube algorithm works to create videos that capture the attention of viewers and expand your brand reach.

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions.

Learn why branding is crucial for SEO success. Discover how building a strong brand can differentiate your business and attract loyal customers.